Penelitian ini bertujuan untuk menganalisis pengaruh electronic word of mouth, kualitas website, reputasi vendor, dan persepsi kemudahan transaksi terhadap keputusan pembelian situs online Bukalapak. Teknik sampling yang digunakan adalah purposive sampling dengan kriteria pengguna situs jual beli online dengan jumlah 120 responden. Teknik analisis yang digunakan adalah analisis regresi linier berganda dan uji hipotesis menggunakan uji F secara bersama-sama (simultan) dan uji t secara parsial. Dari hasil analisis menunjukkan bahwa variabel electronic word of mouth, kualitas website, reputasi vendor, dan persepsi kemudahan transaksi secara bersama-sama berpengaruh dan signifikan terhadap keputusan pembelian situs online Bukalapak. Kemudian secara parsial, keempat variabel independen yang terdiri electronic word of mouth, kualitas website, reputasi vendor, dan persepsi kemudahan transaksi bernilai positif dan signifikan.
Nowadays consumer affinity regularly has an important role and a positive effect on the purchase intention of products made in affinity countries. This study aims to analyses the effect of consumer affinity on purchase intention by involving product trust as a mediating variable. This study is a quantitative study with a cross-sectional survey approach. This study are involving 311 respondents as the subject. The data collected uing questionnaire and then processed using the partial least squares structural equation modeling (PLS-SEM) method to evaluate the effect of consumer affinity and product trust on purchase intention. The results of this study reveal that consumer affinity has a negative effect on purchase intention but has a positive effect on product trust. Meanwhile, product trust has a direct and positive effect on purchase intention. This study also analyses the indirect effect of consumer affinity on purchase intention through product trust and the results show that product trust is proven to mediate the effect of consumer affinity on purchase intention.
<p><em><span lang="IN">This study aims to find and analyze market reaction before, during and after the announcement of the national recapitulation of the calculation results 2019 election votes, the differences of average abnormal returns before and after the announcement of the national recapitulation of the 2019 election results, and the differences of average trading volume activities before and after the announcement of the national recapitulation of the 2019 election results. The variables used are abnormal return and trading volume activity. The population used in this study is stocks incorporated in the LQ-45 index. There were 34 samples chosen. This study uses one-sample t-test and paired t-test analysis techniques. The results of this study are market reactions during and after the announcement of the national recapitulation results of the 2019 election vote count. However, there was no difference in the average abnormal return and trading volume activity before and after the announcement of the national recapitulation of the 2019 election vote count results.</span></em></p>
The purpose of this research to find out and analyze the influence of Green Supply Chain Management consisting of Green Policy, Green Purchasing, and Green Packaging on Business Performance consisting of Environmental Performance and Economic Performance through Green Capabilities on non-pesticide fruit and vegetable farmers. The sampling technique used is the census method with a total of 60 respondents. Respondents in this study were all members of the KWT (Kelompok Wanita Tani/ Women Farmer Group) “Lestari” in Bantul Regency, Yogyakarta. The type of research conducted is survey research. The data analysis technique in this study was divided into descriptive analysis and quantitative analysis using Partial Least Square (PLS) analysis with the help of the SmartPLS 3.2.9 program. The results of this study indicate that Green Policy and Green Packaging have a significant positive effect on Business Performance; Green Purchasing has a significant negative effect on Business Performance; Green Policy and Green Purchasing have a significant positive effect on Green Capabilities; Green Packaging has a significant negative effect on Green Capabilities; and Green Policy and Green Purchasing have a significant positive effect on Business Performance through Green Capabilities.
Organizations during the COVID-19 outbreak, as they are today, are faced with an external crisis that creates increased uncertainty among their employees and poses an immediate threat to their health and safety. Therefore, this study objects to further discuss the company's legal and ethical responsibilities towards employees during the COVID-19 pandemic situation. Based on the objective, this research method is included in normative research with a statutory and conceptual approach. After analyzing the data, this research then reveals, in the results of the study, that companies have legal and ethical responsibilities in saving their employees from COVID-19. Two strategic schemes are offered, including work from home and work from office by implementing strict health protocols based on applicable law. Research related to corporate responsibility to consumers during the COVID-19 outbreak is also further suggested in this study for future research.
Language is one of the tools and also a communication system both orally and in writing that is used by certain people in certain countries or regions. Language is a very important essence and a very basic aspect. Therefore, every human being in various activities and life is always closely related to it. This includes trading. Considering that no research discusses the use of Bahasa Indonesia in national trade, especially after passing the omnibus law on job creation, so by using the normative juridical method, this study aims to identify and analyze the need for the use of Indonesian which has emerged as the national language and the ideal official language as part of the from national identity in national trade to achieve fair trade. This research uses a method that is built on a system of norms, rules of laws and regulations, principles, court decisions, agreements, and doctrines (teachings). The results of this study ultimately conclude that the use of Bahasa Indonesia in national trade is mandatory for every party, especially business actors in determining the inclusion of Indonesian on labels of goods and services that are distributed and traded domestically. The results of this study also suggest that every individual and business actor should not forget to include product information in the form of labels using Bahasa Indonesia. Because it can create a “win-win solution” for business actors and their consumers.
The Covid-19 pandemic has slowly changed people's behavior, one of which is making purchases. Many factors influenced a person to make purchases during the pandemic which the Shopee marketplace has responded well by providing various additional features to make it easier for consumers to shop from home. This study aimed to examine whether purchase intention is able to mediate the effect of perceived trust and perceived risk on purchasing decisions at the Shopee marketplace during the current pandemic. Purposive sampling technique was used to determining the sample. The results obtained were that perceived trust and the perceived risk had a significant positive effect on purchasing decisions either directly or through purchase intention as an intervening variable. The recommendation for Shopee is to focus more on minimizing the risk of its consumers, including the risk of being infected with Covid-19.
Green capability is the capability of factories to produce more efficiently and competitively in the market in an environmentally friendly manner. This study aimed to analyze the ability of the “Lestari” Women Farmers Group (WFG) to develop their green products and to see the supply chain structure for their green products. This research was conducted using a qualitative research design and the research technique used was a case study. The result of this research was that green capability can be built through the green supply chain in the Sustainable Farmer Group. “Lestari” Women Farmers Group has succeeded in making business access to destination markets and was able to implement green capability quite well because the quality of the products produced was a product that was free of pesticides, chemicals and used natural ingredients as plant fertilizers such as fertilizers from fruit fermentation and rice washing water so that the quality of the vegetables is guaranteed.
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