Based on empirical research, carried out as part of qualitative study into fashion practices and fashion discourse, this article examines the fashion-class relationship, by considering its links to both gender and space. It argues that the way in which women judge visibility and public space differs with class status and that this in turn has significant implications for women's fashion choices, and more specifically, dressing up.Indeed, whilst middle class participants tend to view almost any space as public and one in which they are visible, for working class participants neighbourhood and local spaces are seen to constitute semi-private spaces, whose audiences' opinions and judgements do not matter. As a result, being dressed in your pyjamas is not deeply problematic for these working class women in the context of their everyday lives, while for their middle class counterparts being seen in your pyjamas is something which should be avoided, at all cost. Moreover, as the article demonstrate, the wearing of pyjamas is often considered by middle class respondents as indicative of working classness. And thus, being seen in your pyjamas is undesirable on two counts.
Based on a small-scale project that explores racial distinctions in women’s attitudes towards weight loss and dieting, this article considers black women’s changing understandings of beauty and body image, and in particular young black women’s desire for a ‘slim-thick’ look. This is a body shape that brings together aspects of black and white beauty, seen to be embodied by Kim Kardashian, due to her full-figured bottom and thighs, and her very petite waist. The article argues that Kim Kardashian has been an important influence in shaping young women’s notions of attractiveness, by encouraging a common concept of body image and desirability across racial groups. Indeed, operating as an ‘exotic other’, who sits somewhere between black and white beauty, Kim Kardashian and the ‘slim-thick’ ideal perhaps offer an example of cultural assimilation, and yet they also work to exaggerate cultural stereotypes, encouraging a notion of beauty that is unrealistic, and far outside the reach of ordinary women.
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