The article reviews the economic organization and effectiveness of adult education using virtual reality technologies. The main driver of the development of the immersive learning market is the demand from corporations. It is still expensive for most schools and universities, but companies, on the contrary, see it as a way to reduce costs. Immersive learning is a method that uses an artificial or simulated environment that allows students to become fully immersed in the learning process. In addition to creating a distraction-free environment, it can break the monotony of learning and development through stimulating visuals. Immersive learning can make learning more productive and valuable by increasing student engagement. The article also considers the factors that make immersive technologies an innovative tool for use in the marketing strategies of educational institutions and for the promotion of educational content. Immersive learning is a dynamic strategy that can improve e-learning and revolutionize the world of education. This method has great potential to lead the future of learning and help achieve its important goals. VR training is especially in demand in industries with a high line staff turnover: it reduces the cost of continuous training of new employees. Their business applications are almost limitless, from order picking and surgical operations to digital twins to modelling and tracking manufacturing plants, supply chains and other complex systems. AR and VR significantly increase the value and convenience that these opportunities create. These technologies improve how users visualize and access all new monitoring data, how they receive and follow instructions and product manuals, and how they interact. It was concluded that with immersive technologies in educational marketing, the educational market would develop, increase and change under the influence of innovations. It is also believed that the money spent on such technologies is not considered an expense but an investment in the development of the company and the person.
In recent years there has been a sharp increase in the interest of humanity to environment preservation. It has become clear that the reckless use of nature will sooner or later lead to a catastrophe that will have not only environmental, but also economic and social consequences. The article provides a bibliographic analysis of scientific papers from around the world on the basis of Scopus with the keywords "environmental education" and "environmental adult education" for the period 1968 - 2019. It was found that in this regard most attention is paid to the US authors. The scientific works of the authors, who are the leaders in terms of the number of publications on environmental education of adults, have been studied. With the help of Vosviewer software it was determined which countries publish the biggest and the smallest number of scientific papers with the keyword "environmental adult education". Scientific works of domestic scientists were also analyzed. Adult education is becoming important in addition to the classic concept of school education. The article analyzes, which fields of science have the biggest and the smallest number of scientific papers with the keyword "environmental adult education", where social and environmental sciences became the leaders.
The aim of this paper is to examine the interdependence between adult education and the competitiveness and innovative potential of the economy in the conditions of sustainable development. To examine the mentioned, we used a sample of data that includes European countries. The Global Competitiveness Index and its components were taken for research as a numerical display of the country’s competitiveness. For indicators of lifelong learning, the share of persons aged 18–64 years involved in education was taken. The paper applies correlation and regression Pearson analysis of comparative data sections. The non-parametric Kruskal–Wallis test and the Wilcoxon–Mann–Whitney test were applied to verify the data, and Vosviewer software was used for bibliometric and graphical analysis. The research findings indicate a strong correlation between lifelong education and the competitiveness and innovative potential of the economy.
The article considers the principles of the interaction of transnational entrepreneurship structures with start-ups in the conditions of the Fourth Industrial Revolution. The main tendencies of startup project functioning in conditions of uncertainty and risks are highlighted. It is noted that startup projects are one of the forms of implementing innovations and represents an important factor in strengthening the innovative component of the economy's development. The need for new scientific approaches to determining the development strategy of startup projects in the conditions of Industry 4.0 is indicated. The factors of rapid growth and scaling up of a startup project are given. It is noted that due to the need to develop startups with significant resources and a network of customers, newly established enterprises do not have, in contrast to the powerful structures of the transnational type of business, the ideas of economical and lean production, implemented through the form of startup projects. It is emphasized that this type of startup promotes experimentation as an iterative process to reduce uncertainty, attract stakeholders and promote collective learning at relatively low cost. The advantages of cooperation between startup companies and multinational corporations were identified. It is noted that due to the need to develop startups with significant resources and a network of customers, newly established enterprises do not have, in contrast to the powerful structures of the transnational type of business, the ideas of lean production, implemented through the form of startup projects. It is emphasized that this type of startup promotes experimentation as an iterative process to reduce uncertainty, attract stakeholders and promote collective learning at relatively low cost. The advantages of cooperation between startup companies and multinational corporations were identified. It was noted that the speed of product scaling is increasing under the conditions of the Fourth Industrial Revolution, especially this statement is true for new products in the field of information and communication technologies. The main
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