Immersive Technologies in Adult Learning as an Innovative Marketing Tool in the Educational Market

Abstract

The article reviews the economic organization and effectiveness of adult education using virtual reality technologies. The main driver of the development of the immersive learning market is the demand from corporations. It is still expensive for most schools and universities, but companies, on the contrary, see it as a way to reduce costs. Immersive learning is a method that uses an artificial or simulated environment that allows students to become fully immersed in the learning process. In addition to creating a distraction-free environment, it can break the monotony of learning and development through stimulating visuals. Immersive learning can make learning more productive and valuable by increasing student engagement. The article also considers the factors that make immersive technologies an innovative tool for use in the marketing strategies of educational institutions and for the promotion of educational content. Immersive learning is a dynamic strategy that can improve e-learning and revolutionize the world of education. This method has great potential to lead the future of learning and help achieve its important goals. VR training is especially in demand in industries with a high line staff turnover: it reduces the cost of continuous training of new employees. Their business applications are almost limitless, from order picking and surgical operations to digital twins to modelling and tracking manufacturing plants, supply chains and other complex systems. AR and VR significantly increase the value and convenience that these opportunities create. These technologies improve how users visualize and access all new monitoring data, how they receive and follow instructions and product manuals, and how they interact. It was concluded that with immersive technologies in educational marketing, the educational market would develop, increase and change under the influence of innovations. It is also believed that the money spent on such technologies is not considered an expense but an investment in the development of the company and the person.

Sustainability of Higher Education: Study of Student Opinions about the Possibility of Replacing Teachers with AI Technologies

“…AI in education is not only a tool for performing work and obtaining a "product" according to a given technical task. This is an element of modern digital learning [8][9][10], which is an essential component of various educational platforms [11][12][13] that form the necessary skills of graduates [14,15]. An important "bridge" between the university and the labor market is new teaching methods in the context of sustainable development goals [16,17] and the economic growth of regions.…”

“…To achieve SDG 4, measures such as increasing the number of teachers, improving basic school infrastructure, and implementing digital transformation are extremely important [25]. It looks natural that the introduction of new pedagogical AI tools leads to an increase in the quality of educational services [8][9][10] and a good step to achieve SDG 4 [25].…”

Will AI Become a Threat to Higher Education Sustainability? A Study of Students’ Views

“…According to modern scientific sources, using AI satisfies the conditions of learning "anywhere, anytime" [37,38]. AI, as a new element of modern digital learning, can already form the necessary skills of learners [39,40].…”

“…Based on the totality of scientific facts presented in papers [32,34,[37][38][39][40][41], the opinions of "learners" about the use of AI in HE services were examined.…”

“…Combining data from sources [1,3,[33][34][35][36][37][38][39][40]46,47], we can state that AI has become an integral and essential tool for achieving SDG 4.3. Today, AI tools quickly adapt educational programs to the individual needs of "learners".…”