Objective. Based on the study of scientific literature, the goal of the research is to identify and systematize the macro-, meso-, micro-, nano-levels destabilizers of the development of innovative potential in the hospitality industry. Methods. In the process of the study the authors apply such methods as methods of theoretical generalization and comparison (to characterize the views of individual authors on the destabilizers of the innovative potential of the hospitality industry), analysis and synthesis (to systematize mesodestabilizers of innovative potential), graphic (to build a funnel of destabilizers at different levels on the development of innovation potential of hospitality industry). Results. Based on the study of the opinions of a number of authors who consider the destabilizers of the development of innovation potential in the hospitality sector at the macro, meso, micro, nano levels, it is determined that all destabilizers of innovation potential at the macro level are a reflection of domestic practice in innovation in all areas. Identification of mesodestabilizers of innovation potential allows distinguishing the following their types: integration, infrastructure, logistical, motivational, strategic, competitive, market, institutional, economic, financial, informational, legal, personnel, and evaluation. As for the considered microdestabilizers, they repeat mesodestabilizers. The nanodestabilizers of innovation potential, which affect the personnel innovation potential of the enterprise include: low professional status of the innovator, lack of material incentives and conditions for creative work, outflow of scientific personnel. Systematization of destabilizers of these levels, as an obstacle to the development of innovative potential in the hospitality industry, allows stating that destabilizers act as different groups of factors (economic, technological, structural, institutional, etc.), which overlap, and destabilizers on a larger scale affect all others levels.
With the existing complexity and variability of the modern market, the question of the expediency of further development and support of entrepreneurial activity remains relevant. In a reality where large funds are earned from the sale of information, communication, gadgets and computer entertainment, for a successful and rapidly growing business, you need to create your own startup. The main purpose of this work is to study the content analysis of the term "start-up", the specifics of the development of start-ups in entrepreneurial activity and the development of proposals for their activation. The article contains a content analysis of theoretical and semantic constructions in the definition of the term "startup". The author's vision of the term "startup" is provided, by which it is proposed to understand a new promising form of doing business, offering an innovative product or service, the purpose of which is rapid growth and scaling. The distinctive features of startups are considered, which include: short operational life cycle; unique idea; development of a high-tech product and innovative technology; scaling and high investment risks. The main stages of start-up development are revealed, namely: the seed stage; launch; early growth; extensions; exit. Certain problems in the development of startups have been identified. The types and characteristics of information technology startups are investigated separately: financial technology startups; medical technology startups; legal technology startups; educational technology startups. Complex process of development of startups in business should be: increased investment in intellectual potential; state support of domestic technological startups; information support for startups. Within the framework of the study, startups are recognized as key players in the venture capital market and are the main driver of innovative development of entrepreneurial activity, which increases interest in its unambiguous definition and research. It is the development of start-ups that contributes to the development of entrepreneurial activity, since with the emergence of an opportunity to embody ideas, innovations are introduced into business, science and other spheres of life.
Стаття присвячена аналізу системи мотивації персоналу в умовах стратегічного розвитку підприємства. Досліджено процес мотивації персоналу підприємства за допомогою взаємодії сукупності потреб, мотивів і цілей. Згруповано методи мотивації персоналу підприємства в чотири стимулюючих види, такі як: економічні, управління за цілями, збагачення праці, система участі. Визначено, що система мотивації в стратегічному розвитку підприємства являє собою сукупність взаємопов'язаних елементів та складається із зовнішньої і внутрішньої мотивації, які повинні бути збалансованими. Визначено, що система мотивації повинна містити: мотивацію, спрямовану на підвищення інтелектуального потенціалу; мотивацію, спрямовану на ефективну комунікацію; мотивацію, спрямовану на підвищення компетенцій та мотивацію, спрямовану на підвищення результатів праці.