As an important and potential instrument for national development, Zakah will continue to require development innovations. One of the innovation is through cooperation between BAZNAS and Laku Pandai which aims to achieve Zakah inclusion so that the collection and distribution of Zakah in Indonesia can increase. This study aims to analyze the strategic priorities for BAZNAS in running cooperation with Laku Pandai. This study used SWOT-ANP method with respondents as many as five expert respondents. The strategies derived from this research are the result of the formulation of a combination of SWOT factors. The main findings of this study indicate that the main priority of the overall strategy is strengthening the synergy of BAZNAS with the Laku Pandai of sharia banking.Abstrak. Sebagai instrumen penting dan sangat potensial bagi pembangunan nasional, Zakat akan terus membutuhkan inovasi-inovasi pengembangan. Salah satunya melalui kerja sama antara BAZNAS dengan Laku Pandai yang bertujuan untuk mencapai inklusi Zakat, sehingga penghimpunan dan pendistribusian Zakat di Indonesia dapat meningkat. Penelitian ini bertujuan untuk menganalisis prioritas strategi bagi BAZNAS dalam menjalankan kerja sama dengan Laku Pandai. Penelitian ini menggunakan metode SWOT-ANP dengan responden sebanyak lima responden pakar. Strategi-strategi yang didapatkan dari penelitian ini merupakan hasil perumusan dari kombinasi faktor-faktor SWOT. Temuan utama dari penelitian ini menunjukkan bahwa prioritas utama dari keseluruhan strategi adalah penguatan sinergi BAZNAS dengan Laku Pandai perbankan syariah.Kata kunci: badan amil zakat nasional, penghimpunan zakat, pendistribusian zakat, inklusi Zakat
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