This research investigates the introduction of innovative designs through content and semiotic analyses of the visual codes of two wine regions: one known to be traditional (Bordeaux) and the other to be innovative (Barossa Valley). The content analysis indicates that the Australian wines differentiate themselves by choosing various themes and styles of illustration, while still conforming to the dominant visual codes for the layout, composition, typefaces and colours. Furthermore, the semiotic analysis shows that the themes and styles of illustration introduced in the Barossa category carry ‘signifieds’ that are relevant to the product category. Thus, the results indicate that the Barossa wineries fulfil two conditions suggested by the literature: moderate novelty and ‘ideal incongruence’ (unexpected but relevant). More importantly, by analysing the meanings of the visual codes used in the two wine regions, this work decodes the elements of graphic design language for the wine category, thus elucidating how it is possible to create a wine label that is unexpected but relevant. Finally, the research allows the identification of four main strategies for brand positioning and indicates how to express them through label graphic design.
Cette recherche explore l’introduction de designs innovants au travers d’une analyse de contenu et d’une analyse sémiotique des codes visuels de deux régions viticoles : l’une connue pour être traditionnelle (Bordeaux) et l’autre pour être innovante (la Barossa Valley). L’analyse de contenu révèle que les vins australiens se différencient entre eux en utilisant des thèmes et des styles d’illustration variés, tout en se conformant à des codes visuels « dominants » en matière de mise en page, composition, polices de caractères et couleurs. L’analyse sémiotique montre que les thèmes et styles d’illustration introduits par les vins de la Barossa Valley portent des « signifiés » qui sont pertinents pour la catégorie de produits. Ainsi, les résultats indiquent que les « wineries » de la Barossa Valley respectent deux conditions suggérées par la littérature : un degré modéré de nouveauté et un niveau « idéal » d’incongruence (inattendue mais pertinente). Notre étude des significations des codes visuels des deux régions décode les éléments de langage du design graphique des étiquettes de vin. Cela permet de comprendre comment il est possible de créer un design d’étiquette de vin « inattendu mais pertinent ». Enfin, cette recherche identifie quatre stratégies de positionnement des marques de vin et indique comment les exprimer à l’aide du design graphique de l’étiquette.
BACKGROUND Pre-operative anxiety occurs in 18 to 60% of children undergoing surgery and results in poor outcomes. Nonpharmacological methods of distraction are effective in alleviating peri-operative anxiety. In our institution, ride-on electric cars (ride-on e-cars) are routinely used by children undergoing ambulatory surgery as a mean of nonpharmacological distraction.OBJECTIVES The aim of this study is to assess the effect of pre-operative distraction with ride-on e-cars on children's pre-operative anxiety when undergoing elective ambulatory surgery.DESIGN This was a prospective, randomised, controlled, open-label study. SETTINGThe study was carried out from September 2019 to September 2021 in the ambulatory paediatric surgery unit of our teaching hospital, in Marseille, France.PATIENTS Children aged 2 to 10 years and weighing less than 35 kg undergoing elective ambulatory surgery were eligible. One hundred and fifteen children were included, 56 in the control group and 59 in the intervention group.INTERVENTION Children in the control group were transported from the operating room (OR) waiting area to the OR using a trolley, while children in the intervention group used the ride-on e-cars, without pharmacological premedication or parental presence.MAIN OUTCOME MEASURES The primary outcome was pre-operative anxiety at the end of the transport (prior going into the OR assessed by the modified Yale Preoperative Anxiety Score Short Form (mYPAS-SF). Secondary outcomes were the anxiety levels in children over time, as well as postoperative pain and agitation assessed with the Face Legs Activity Cry Consolability (FLACC) and Paediatric Anaesthesia Emergence Delirium (PAED) scales, respectively. RESULTSThe mYPAS-SF anxiety scores did not differ between the control group and the intervention group (39 AE 19 vs. 37 AE 21, P ¼ 0.574). The secondary outcomes were similar between the two groups.CONCLUSIONS Our randomised controlled trial showed that the use of ride-on e-cars did not alter pre-operative anxiety as compared with standard transport in children undergoing elective ambulatory surgery. TRIAL REGISTRATIONClinicaltrials.gov identifier: NCT03961581
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