Although there is no scientific proof of a breakable membrane in the vagina, virginity controls are causing great suffering to women worldwide, and hymen (re) constructions are carried out in many countries. The hymen is called mödomshinna 'virginity membrane' in Swedish, which can reinforce the idea of a breakable membrane. In their work against female sexual oppression the Swedish Association for Sexuality Education launched a new term, vaginal corona. The aim of our study is to evaluate this initiative. By conducting a survey directed at youths and health professionals at youth clinics in Stockholm, we were able to show that knowledge of the new word had spread and that changes in the oppressive cultural beliefs connected to virginity and female sexuality in part can be connected to the word. The study thus supports the claim that initiatives aimed at changing vocabulary can be effective in changing cultural concepts. Feminist language activism initiatives are thus usable as part of feminist political work to promote women’s sexual rights and gender equality.
Second wave feminist linguistics has investigated sexist language practices. In Sweden it has often been claimed there is no neutral word for girls’ genitals. The article describes a feminist language reform aimed at establishing the word snippa as a neutral word for the female genitals. Snippa now seems to be one of the most common words to denote girls’ genitals, is included in dictionaries and used in printed books. The article discusses what made this reform successful and also considers whether the word is really the neutral word feminists were asking for. But despite the success of the reform, what to name the female genitalia is still being discussed. It is argued that these metalinguistic discussions are influenced by culturally constructed images of female sexuality, and part of the larger project of discussing and questioning images of female sexuality and women’s place in society.
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