BackgroundThe eHealth Literacy Scale (eHEALS) has been widely adopted by researchers to understand how eHealth literacy can be put into context. eHealth researchers need to know how to promote positive health behavior changes across college students, given the importance of the Internet to acquire and use health information. The American College Health Association identified a set of key health issues that affect college students today. By understanding how eHEALS might be related to college students’ maintenance of their health and their use of online health resources, researchers will be provided with a better understanding of eHealth literacy and its pragmatic implications for health campaigns and future interventions.ObjectiveThe goal of the study was to examine what eHEALS reveals about college student health behaviors identified by the American College Health Association. To understand college student current health maintenance and their intentions to maintain their health and use online resources, the theory of planned behavior was used as the theoretical framework for the study.MethodsData were collected via a survey of 422 college students that included the eHEALS measure and questions about health issues based on the recommendations of the American College Health Association. These questions asked about college student current health, subsequent use of online health resources, and their intention to maintain their health and make use of such resources in the future.ResultseHEALS was positively and significantly associated with all 8 areas of health issues identified by the American College Health Association for college student current maintenance of health and use of online health resources and for future intention of health maintenance and use of online resources. Key issues that emerged with eHealth literacy were maintaining safe sex practices and seeking out related information, seeking out information on an exercise regime, information on vaccinations, and maintaining a balanced diet.ConclusionsThese results suggest several areas that may be targeted for future health campaigns toward college students. In addition, eHEALS was found to be a useful instrument for college students in the United States. Lastly, these results point to a need to deliver targeted information to college students, particularly since eHEALS captures literacy based on positively phrased items.
A between-participants experiment (N = 147) tested for the presence of a delayed effect following exposure to an episode of a legal drama that contained false information. Participants were more likely to endorse false beliefs if they were queried two weeks after watching the program rather than immediately following exposure. The relationship between time and false belief endorsement was found to be moderated by perceived reality of the program. Consistent with the delay hypothesis, those who perceived the legal drama to be unrealistic following exposure had significantly higher false belief scores at Time 2.
Perceived realism may be a crucial message characteristic facilitating narrative-based persuasion. This study examined dimensions of perceived realism and their roles in narrative persuasion. Data based on responses to messages on three topics showed that perceived realism was multidimensional. Its dimensions included plausibility, typicality, factuality, narrative consistency, and perceptual quality. Plausibility predicted emotional involvement, but not identification. Typicality predicted identification, but not emotional involvement. Narrative consistency and perceptual quality predicted message evaluation. Emotional involvement, identification, and message evaluation, in turn, predicted attitudes. Implications for theory, research, and message design pertinent to narrative persuasion are discussed.
People can develop close relationships with media figures viewed on TV. Across two studies we examined the extent to which satisfaction with, alternatives to, and investments in such parasocial relationships (PSR) account for feelings of commitment toward favored TV characters. In Study 1, satisfaction and investments positively predicted commitment to fictional TV characters, whereas the alternative of not following any TV character negatively predicted commitment to the PSR. In Study 2, we tested the bases of the investment model as predictors of commitment to fictional (e.g., Homer Simpson) versus nonfictional (e.g., Oprah Winfrey) TV characters. As in Study 1, for both fictional and nonfictional characters, commitment level was significantly predicted by levels of satisfaction and investments. However, the alternative of not following any character was significantly associated with commitment only for fictional characters. Results support the use of the investment model to understand processes underlying PSRs.
This study investigated whether magazine exposure is related to stereotypical beliefs about tanned women. A survey of White college women (n = 205) assessed their exposure to beauty/fashion and health/fitness magazines. Outcome variables were the beliefs that tanned women are fashionable, fit, and shallow. Attention to the tanned women’s images in health magazines positively predicted the belief that tanned women are fit and that tanned women are shallow; in contrast, attention to the images in beauty magazine negatively predicted the belief that tanned women are fit. Number of beauty magazines women read negatively predicted the belief that tanned women are shallow. The belief that tanned women are fit was unrelated, but the belief that tanned women are shallow was negatively related, with tanning attitudes.
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