Purpose: Identification and assessment of the consequences of raising the retirement age and possible changes in the households' welfare because a part of the pre-retirement age population will remain in the labor force five years longer. Design/Methodology/Approach: The initial data for the analysis and modeling are the data of a representative survey on the "Russian Longitudinal Monitoring Survey-HSE" project for 2017. The object of the analysis were women aged 55 and older and men of 60 years and older. Microsimulation was carried out, that is all men aged from 60 to 65 and women from 55 to 60 were conditionally transferred to the working population, and changes in their employment and incomes were estimated. Based on the econometric model, an assessment of factors that are incentives to continue working after retirement has been obtained. Results: The presented calculations indicated the fact that despite an increase in the labor supply due to an increase of the retirement age, no employment surplus in the labor market is foreseen. Currently, the poverty level among retired households is significantly lower than the average one, and this trend will continue in the future. Practical implications: The results are important for the adjustment of social policy for retirees. Originality/Value: The study revealed the following new trends: 1) with the growth of the educational level, the probability of employment after the retirement age increases; 2) all other things being equal, women after retirement have a greater chance of being employed than men do; 3) for the majority of retirees employment is not traumatic.
The study attempts to analyze the university brand management as a positioning strategy component in the international scientific and educational space, examines the relationship between the marketing and brand strategy of Rostov State Economic University (RINH). The purpose of the study is to determine the place of branding in the university innovative development strategy; to analyze the way branding affects the university attractiveness for foreign applicants and to present, using the example of RSUE practical experience, the influence of branding on the applicants motivation to study at a particular university. Considering scientific and theoretical approaches, we can note a multidimensional understanding such category as “branding”. At the same time, both foreign and Russian colleagues refer to common features: the opinion about the consumer brand, popularity and demand in the relevant market. Despite the pandemic and its negative consequences for educational migration, in 2021 RSUE confirmed and strengthened its position in the world and national rankings. Rostov State Economic University entered the top 401-600 best universities in the world in the Times Higher Education University Impact Rankings 2021, took first place among universities in the South of Russia and entered the Top 20 universities in Russia. It seems that the formation of a general strategy of brand management and marketing of the university can be considered as an innovative practice of management of educational organizations and determines the policy of choosing the strategy of educational services as a specific product of the educational institution.
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