This paper is focused on perceiving the logistic services as the competition advantage in frame of the ecommerce. Customers consider their purchases in its complexity and all the logistic services should be designed to meet with customers' preferences as much as possible. Our aim was to identify and evaluate of customers perceiving in frame of sales proposals offered by e-shops. Collected data of research were processed with the usage of cluster analysis. The aim of this paper is to present the results and conclusions from this research with focus on the elements of logistics services within e-commerce. These outputs can be used for knowledge base of information systems through which enterprises evaluate their decisions and selection of variants. For the enterprise, it is important to appropriate decisions about resource allocation and design of the structure of logistics services were set based on real customer preferences.
The aim of the article is to present the results of research on the current state of the art in the use of customer databases, CRM system and management of marketing communication through selected principles-ethical codes, socially responsible enlargement, integrated marketing communication and holistic marketing of SMEs operating in Slovakia according to company size. Research took place at 2017 and 2018, conducted through a questionnaire survey on a sample of 1009 SMEs in Slovakia. The data is processed using basic descriptive statistics. The detection of dependencies on the size of the enterprise in the application of the researched marketing communication attributes is tested through the Analysis of Variance-ANOVA. The presented conclusions provide an overview of the use of progressive approaches and principles of marketing communications management in SMEs in Slovakia and their comparison in terms of enterprise size.
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