Objective: to identify the prevalence and factors associated with the occurrence of skin-to-skin contact and the early initiation of breastfeeding in a Baby-friendly hospital in northeastern Brazil. Method: cross-sectional study, composed of pregnant women, in which delivery occurred at the Baby-friendly Hospital. Data were collected between April 2017 and May 2019 through forms containing sociodemographic variables, obstetric history and data on the delivery and birth of the newborn. The possible associated factors were analyzed through the chi-square test, adopting the significance level of 0.05. Result: among the 727 pregnant women, skin-to-skin contact occurred in 83.6% and breastfeeding in 58.3%. Full-term birth, birth weight ≥ 2500g, Apgar index >7 in the first minute, vaginal delivery, 6 or more prenatal consultations and years of study >9 were the factors associated with the practice of skin-to-skin contact. Regarding breastfeeding, in addition to the first five factors related to skin-to-skin contact, a statistical relationship with the beginning of prenatal care in the first trimester, skin-to-skin contact and multiparity was also evidenced. Conclusions: this study found a prevalence rate of skin-to-skin contact appropriate to a Baby-friendly Hospital and a direct association of this practice with breastfeeding.
Objetivo: verificar o conhecimento adquirido pelas gestantes para o processo de parto normal através das mídias sociais e a influência sobre a experiência do parto.Metodologia: estudo qualitativo com 12 puérperas de um hospital filantrópico, na cidade de Recife-PE. Foram realizadas entrevistas individuais, entre dezembro de 2018 e fevereiro de 2019, e foi utilizada a metodologia de análise de conteúdo.Resultados: após análise, emergiram duas categorias: Uso da mídia social como suporte de informações durante a gestação, e Expectativa para o parto vaginal através do conhecimento adquirido versus a realidade da experiência do parto vaginal.Conclusão: em resposta ao déficit de educação em saúde, as mídias sociais ganharam espaço como principal fonte de informações e esclarecimento de dúvidas a respeito do parto. Os profissionais da saúde, conhecendo as fontes de informação utilizadas pelas gestantes, podem contribuir com as orientações e indicação de fontes seguras e com conteúdo de quaildade.
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