The chapter explores the role of institutional discourse on B2B e-commerce diffusion. Using the case of EDI in the Danish business environment, the analysis demonstrates a lack of active industry involvement and severe implications of the absence of large users in the policy forum for the national EDI-strategy. Government branches and business associations formulated by and large the visions and strategies without direct involvement of the successful EDI-players or companies that were the intended adopters. As a possible consequence, the EDI diffusion has evolved by the same companies exchanging still more messages and type of documents whereas the number of new companies adopting EDI has been fairly limited. The policy implications of the Danish EDI-case could be to have a more focused involvement of intended adopters of similar and future technologies that has high policy saliency.
IT enables a more smooth performance of entire business exchanges. Hence it has the potential to alter market efficiency. Our paper addresses the question whether market efficiency is realized differently in a digital market setting as opposed to analog auctions. In addition, the paper will explore whether it is more likely that market efficiency will improve in the digital auction setting than on the analog auction market.In addition to assessing these two questions, the paper addresses distribution of equity, allocative efficiency, perfect competition, second best theory, and market failures in the light of the first, rather turbulent round of online auction experiences. The paper proposes the controversial statement that the economic mechanisms, rationality and behavior at the Internet auctions really have the potential to increase market efficiency on the majority of the market efficiency components. The study suggests that the auctions are going to change the level and content of the existing market efficiency substantially.
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