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The paper explores cognitive mechanics of «doing» gender in literary translation and aims at providing a cognitive account of gender as both a function of the translator’s self and the translator’s practical concern, i.e. a meaning-making feature of the literary structure which is to be somehow relayed in the translator’s text. Having initially defined the notions «cognitive dominant» and «perspective», constitutive of the research framework, the author reflects on the instrumental role of gender, integrating biological, cognitive, sociocultural and discourse dimensions of the translator’s activity, as a meta-dominant of the translator’s cognition and discourse, which shapes 1) the translator’s phenomenological perspective, from which the text world is mentally construed and 2) strategic (re)framing of the narrative perspective in the translator’s text. A number of English-Russian translations are discussed to illustrate inherent dynamicity, fluidity, multiplicity, performativity and pervasiveness of gender as a dominant driving translation. Certain cognitive and aesthetic modes of doing and (re)framing gender in translation are distinguished as well. Overall, the research findings evince the urgent need for the translators to adopt and implement a gender-sensitive translation strategy, which is likely to considerably enhance the literary value of their translations.
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