Entrepreneurs are significantly playing an important role in economic development of any country. The present study investigated the role of entrepreneurship educational programmes in building startup skills among Indian women. It identified new variables that are significant contributors in building startup skills among women. 215 women from IIMB NCW course have been considered as respondents on the basis of random sampling method. Reliability and Validity of the developed scale has been tested. Linear Regression Model has been applied to investigate the impact of entrepreneurship educational programme on selected constructs. With the literature and empirical support, the study concluded that entrepreneurial persistence, entrepreneurial attitude and economic benefits are the better predictors of entrepreneurship educational programme and it really helped them to build start up skills. This research brings out an original and novel contribution to the entrepreneurship theory.
The entry of new technologies has upgraded the dynamics of various marketing strategies and enables it to tap a wider range of uncovered markets. In the present scenario, technology helps businesses to deeply penetrate the existing market and fetch more precise consumer information. It has much emphasis on increasing service quality, efficient management systems, and customer loyalty. In the 21st century, blockchain technology has the potential to upgrade business models across various industries. In this chapter, much emphasis has been given to how blockchain technology can potentially impact a firm's marketing strategies and present some of the applications of blockchain in the marketing domain. Applications of blockchain in marketing and its comprehensive discourse on integrating the applications of IoT system with this technology have also been covered in this chapter. It can be concluded that blockchain technology has a huge impact on a firm's marketing strategies. It will not only provide the features to consumers but assist many businesses to frame their strategies.
The 'Segment of One' marketing describes tracking the task and preferences of a solitary possible customer then customizing items or advertisements for that individual according to their habits. The research suggests that when a person senses a business being respectful or trying to comprehend their problems, the individual begins to move along the engagement journey from interest to commitment. It's evident that clients are showing an increasing inclination for brands to adopt a more personalized approach towards them. To connect with the future generation of customers, marketers must think about the next generation of client interaction and what that indicates in practice. Segment of One marketing has been very easy to use in today's era because of the new opportunities opening due to the widespread use of internet that is allowing companies to collect data throughout multiple sources. In this chapter, an attempt will be made to recognize some of the most effective methods being adopted by the top companies under this Segment-of-One marketing in order to drive business growth.
Metaverse is opening new avenues of opportunities for product manufacturers, as well as service providers, and with this focus in mind, the present research proposes the scope and challenges that the application of Neuromarketing in virtual worlds faces across different disciplines and business segments. The immense growth potential that is currently untapped in the metaverse domain can be taken to a different level altogether with the help of neuromarketing applications. This study will analyze the impact of augmented and virtual reality on customer purchase behavior in the virtual world. The stress has been provided to understand customer purchase behavior through a framework model of consumer behavior in augmented shopping reality. The study also discusses the various challenges for customer purchase behavior in the virtual world along with the future direction for research to fill the knowledge gaps in the area under study.
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