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Advertisements for technology products were sampled from professional journals in the fields of business, computing science/engineering, and library and information science. Content analyses revealed that men are portrayed in the ads more frequently than women, although the distribution of male and female figures in various poses is more egalitarian in ads found in traditional library journals. The depictions of male and female roles in relation to technology is largely stereotypic. Men are often portrayed as deep thinkers who are connected to the future, whereas women are often present in ads in order to convey the notion of simplicity of product use. © 1997 John Wiley & Sons, Inc.

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In the late 1990s and early 2000s, the concept of book self-publishing for fiction and nonfiction began to loom large in the North American publishing universe. As traditional mainstream publishers consolidated and were often loathe to take chances on unknown writers whose books might not turn immediate profits, some authors found that fewer and fewer publishing venues were open to them. As a result, new self-publishers-collectively called bauthor servicesQ or print-on-demand (POD) publishers-appeared alongside subsidy (or vanity) publishers. Against the background of an increasing corporatization of mainstream publishing, book self-publishing can theoretically be situated as one of the last bastions of independent publishing. This article examines how academic and public libraries dealt with the book self-publishing phenomena during . To what extent did libraries collect fiction and nonfiction published by self-publishing houses? Can any patterns be discerned in their collecting choices? Did libraries choose to collect more titles from bauthor servicesQ publishers than subsidy publishers? D 2006 Elsevier Inc. All rights reserved. BackgroundSelf-publishing of books has a long and illustrious history. Kremer (n.d.) has compiled an extensive list of now-famous authors who chose initially to self-publish their books or were forced to take this path because one or more of their books were rejected by one or more 0740-8188/$ -see front matter D