This article examines conditions placing China’s livestreamers as central focal points in the increasing tensions between the cultural politics and economic ambitions of digital China. Framed by concerns around ‘platformization’, this research uses a creator-centric critical media industries studies perspective. Chinese livestreamers enjoy a greater degree of opportunity than their Western counterparts, including competing gameplay platforms that vie for premier gameplayers who can dictate their own terms. Decades-old cultural policies fostered underlying conditions that advantage female streamers engaging in gendered performativity to appeal to lonely rich men. Livestreamers ride marketing imperatives directing consumers to cross-integrated e-commerce platforms that fuel China’s emerging consumption culture. But livestreamers engage in ‘edge ball’ violations of Chinese norms that make them subject to an ever-increasing level of state regulatory restraint, signaling the return of ideology designed to mold online expression and behavior.
This chapter aims to study the trends in sustainable agricultural development in China. The deterioration of the world's climate and environment can be counteracted with the trend of development in internet and technological spheres. How to create value out of scientifically advanced agricultural techniques in China so as to achieve sustainable development in the future is the subject of the author's discussion. This chapter will investigate the development of smart and sustainable agricultural techniques that are being employed in China in integration with the internet and information industry. Further, the sustainable ecological development of agriculture in China in the past two decades will be analyzed. Finally, this chapter will provide decision-makers with analysis and suggestions on the way forward and direction with respect to sustainable agricultural development in China in the future.
Short videos depicting rural China have gained popularity on social media domestically and internationally. Among the genre’s creators, Li Ziqi stands out for her unique style of culinary craft, starting from the most basic materials. I interpret Li Ziqi’s mushroom videos as multimodal “argumentative meshworks” casting a counterstatement to the “involuted” urban life and nature/culture division. To unfold the analyses, I first place videos in the context of urban ills. Built on previous studies of multimodal argumentation and entanglement anthropology, I define “argumentative meshworks” in three aspects: a human-nonhuman entanglement, a simplicity-complexity harmony, and a production-audience interaction. Then I select three mushroom videos as artefacts to unpack the multimodal meshworks. Following the empirical call argumentation studies, I use viewers’ comments to support my points throughout the whole piece. This inquiry explores multimodal argumentation’s new possibility to not only stress things out but create space for harmony and peace of mind.
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