Engaging Social Media in China 2021
DOI: 10.14321/j.ctv1h9dg1n.7
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“…Following a strategy theorized as “interplatformization,” China-based platforms are said to follow a collaborative, integrated approach, signaling a deep level of economic and infrastructural integration among competing platforms and thus a more frictionless experience for users (Lv and Craig, 2021). That said, since 2017, MyApp faced increased competition from handset manufacturers (for more on handset manufacturers as a site of platform power, see Seyram Avle’s contribution to this special issue).…”
Section: Myapp: From Portal To App Storementioning
confidence: 99%
“…Following a strategy theorized as “interplatformization,” China-based platforms are said to follow a collaborative, integrated approach, signaling a deep level of economic and infrastructural integration among competing platforms and thus a more frictionless experience for users (Lv and Craig, 2021). That said, since 2017, MyApp faced increased competition from handset manufacturers (for more on handset manufacturers as a site of platform power, see Seyram Avle’s contribution to this special issue).…”
Section: Myapp: From Portal To App Storementioning
confidence: 99%