No abstract

No abstract

Purpose The purpose of this paper is to propose an innovative service model regarding the public library’s pilot project in Taiwan – Borrowing Books from Convenience Stores (BBCS). The proposed model presents a comprehensive evaluation of patrons to enhance readers’ intention to adopt this innovative library service. Design/methodology/approach A structured questionnaire was used to collect data from the users of the public library and convenience stores in Taiwan. Structural equation modeling was used to analyze the data. Findings The main findings of this study make both theoretical and practical contributions. First, this study explores the library’s extending service to convenience stores, and proposes an integrated BBCS model for the library’s innovative service. Second, the identification of influential factors, such as control influence, social interaction and perceived values of convenience, contributes to a marketing strategy for this innovative service offered by the library. Third, gender differences in some relationships of influential factors on BBCS use intention were identified. Originality/value Although many studies have investigated the adoption of self-service technology, this paper is the very first attempt to explore the use of the innovative library service in convenience stores. Based on several theories, an integrated model for users’ intention to use BBCS is proposed in this study. The authors also recommend various gender-specific strategies of BBCS service.

Urban music festivals play an important role in tourism. Festival tourism attracts fans and event participants from all over the world. They can contribute not only to the tourism industries but also to local and regional economic development. This study focuses on how urban music festival tourism can successfully attract tourist participation. It explores the service needs and the critical factors that affect tourists’ favorable participation decisions. The SIA (Satisfaction Importance Analysis) approach was applied to evaluate the service performance aspects/criteria for urban music festival tourism. The study used the NRM (Network Relation Map) approach to determine the acceptation paths. This study also provides sustainable development strategies and suitable development paths through the SIA-NRM approach. The findings of this study reveal the ranking of importance of service attributes and performance qualities perceived by tourists of urban music festivals. It provides recommendations to the music festival organizers and for local governments’ strategic directions, leading to successful music festival tourism.

Urban revitalization has already become the main goal for urban managers. However, various stakeholders may have different perspectives on urban revitalization. Therefore, how urban managers understand various stakeholders’ urban revitalization needs and determine urban sustainable development strategies has become a significant challenge. This study defines four driving aspects of urban revitalization (infrastructure construction, living environment, trade and investment, and urban consciousness). It analyzes the status of importance and satisfaction for various stakeholders (residents, sojourners, travelers) for urban revitalization using the ISA (importance satisfaction analysis) approach. The study also adopted the NRM (network relation map) approach to evaluate the network relation structure based on the DEMATEL (Decision Making Trial and Evaluation Laboratory) approach. This study integrates the ISA and NRM approaches and proposes using the ISA-NRM approach to assess the acceptance strategies and common suitable paths for various stakeholders. The proposed model can aid urban managers in understanding the various stakeholders’ perspectives for urban sustainable development strategies and determine the urban revitalization paths based on diverse perspectives of groups of stakeholders.