The expanding nature of the men's casual apparel market represents a considerable economic growth area in the apparel industry. Of particular interest is the demand for casual clothing by college-age men. The purpose of this paper is to investigate the in¯uences of casualwear involvement (high, medium, low) on the purchasing behaviour of male students in relation to their shopping dimensions, personal characteristics, buying behaviour, shopping attributes and information sources.Data were collected using a questionnaire delivered by e-mail to a systematically selected sample, with 176 male college students responding from 18 colleges in Georgia, USA. The results revealed that there were unique shopping patterns which differ according to casualwear involvement, indicating a deep interest in casualwear and appearance. Most male students had a medium to high casualwear involvement sum score; however, as age increased this score decreased.Both the personal and the market information sources indicated that customers with high involvement were more experienced than either the low or medium involvement groups. The medium involvement casualwear group was composed of consumers who were likely to make purchases during the sale season. The low involvement cohort was moderate casualwear buyers in terms of volume and purchased expensive casualwear. This study shows that classifying male college students by involvement can be helpful in marketing to this group. Apparel marketers are well advised to focus on this neglected cohort of male casualwear consumers.

Clothing is one of the most essential things that human bodies need

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<p>This study investigates internet shopping behaviors of Generation Y African-Americans (GYAAs), based on their levels of apparel product involvement associated with internet shopping orientations, internet situational influences, internet behavioral intentions, and previous internet shopping experiences. Data were collected from African-American college students of several universities in southeastern United States. Of the total surveys collected, 240 completed surveys were analyzed using multivariate analysis of variance (MANOVA), univariate analysis of variance (ANOVA), one-way ANOVA, <em>chi</em>-square, and <em>phi</em>-coefficient. This study attempts to understand internet shopping behaviors of GYAA. This research demonstrates that GYAAs have unique internet shopping behaviors toward on-line apparel products, showing that two involvement groups differ significantly in many ways. Internet shopping is highly attractive to high-involvement GYAA consumers due to its entertainment during their web-surfing as well as many other reasons such as its fashion-consciousness and personality rather than the reasons of convenience, expense, and familiarity, which are more sensitive to low-involvement GYAA consumers.</p>

Successful marketing strategies for clothing business are strongly dependent on understanding the way in which consumers become involved with clothing product before making a purchasing decision. This study revealed that African-American college students have higher mean scores of clothing involvement than the other ethnic consumers have, which is caused by the highly skewed distribution pattern of clothing involvement. 240 completed data were analyzed to explain such unique characteristics of African-American students' consumption behavior using multivariate analysis of variance (MANOVA) and univariate analysis of variance (ANOVA). As a result, many of African-American college students think it is very important to choose clothing that makes them look good with the fit and style. In particular, the high-involvement groups tend to follow the latest fashion trends and dynamic clothing styles in order to create their better personal image with best-fitting clothing. Fashion magazine is one of the most important information sources to them because it usually deals with lots of the current fashion issues for young consumers compared to other information sources.Keywords: product attributes, information sources, product involvement, African-American college students 2014). However, very little research has been done on clothing involvement profile, which is an analysis representing the extent to which consumers exhibit various characteristics in each group's apparel purchasing behavior. This study focuses on the African-American college students' involvement profile with clothing and its implications to marketers. The unique characteristics of African-American students shown in clothing involvement profile attempt to be understood through the analysis of relationship between clothing involvement and product attributes/information sources. Literature Review InvolvementInvolvement, which contains the personal attachment of products or service, is one of the most important ijms.ccsenet.org