The Effect Of Product Involvement On Store Preference And Clothing Benefits Sought For African-American Female Students

Johnson, Courtney; Banks, Lori; Smith, Devonte’; Seo, Jung-Im

doi:10.19030/jabr.v33i1.9871

Cited by 9 publications

(11 citation statements)

References 7 publications

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“…This relationship can be interpreted that consumers are inclined to pursue omni-channel shopping experiences when they are making purchase decisions for the highly involved products such as fashion. It also supports previous studies which confirm that fashion is one of product categories that requires consumers' high purchase involvement (O'Cass, 2004) and that consumers for such products seek various shopping options (Browne & Kaldenberg, 1997;Holmes et al, 2013;Johnson et al, 2017).…”

Section: Structural Model and Hypotheses Testingsupporting

confidence: 88%

“…The high purchase involvement products induce consumers to be more involved in their purchase decisions (Browne & Kaldenberg, 1997). Thus, consumers make extra efforts to evaluate various product-and shopping-related information and actively try various channel options when shopping for such products (Johnson, Banks, Smith, & Seo, 2017). They are also willing to use mobile devices more extensively during the various stages of the shopping process (Holmes, Bryne, Rowley, 2013).…”

Section: Fashion Purchase Involvementmentioning

confidence: 99%

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Is Consumer Characteristics and Shopping for Fashion in the Omni-channel Retail Environment

Ryu¹

2019

JBEES

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Purpose: Omni-channel retailing is a new retail phenomenon. Consumers in the omni-channel environment do not rely on one channel but integrate different channels from the same retailers freely during a particular shopping journey. The purpose of this study is to better understand omni-channel shoppers in the fashion retailing context. The present study uses consumer characteristics --fashion innovativeness, technology innovativeness, and fashion purchase involvement --as determinants predicting consumers' omni-channel shopping intentions for fashion products. Research design, data, and methodology: Data were collected from 403 U.S. consumers, and the Structural Equation Modeling (SEM) was performed to test proposed hypotheses. The survey for this research consisted of three parts. The first part measured consumer traits in terms of their innovativeness and purchase involvement. The second part was designed to measure consumers' omni-channel shopping intentions, and the third part gathered consumer demographic information. Results: The findings confirmed that fashion innovativeness, technology innovativeness, and fashion purchase involvement positively affected consumers' omni-channel shopping intentions. Conclusions: Fashion retailers should integrate various customer touchpoints and offer mobile-enabled technologies to boost consumer traffic to both online and offline stores. They also need to create a shopping environment that is optimized for customer engagement in various shopping processes and allow them to explore different shopping channel options for best purchase decisions.

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Section: Structural Model and Hypotheses Testingsupporting

confidence: 88%

Section: Fashion Purchase Involvementmentioning

confidence: 99%

Is Consumer Characteristics and Shopping for Fashion in the Omni-channel Retail Environment

Ryu¹

2019

JBEES

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“…Consumers with a high level of product involvement are more likely to search for product information and collect it than the low involvement group of consumers. The high involvement group of consumers used the variety of information to obtain the detailed knowledge of products and spent more time to collect product information (Mittal, 1989;Seo & Namwamba, 2014;Johnson et al, 2017;Seo et al, 2001). They also used print publications and mass media information more frequently than the low involvement group of consumers (Shim & Kotsiopulos, 1993).…”

Section: Information Sourcementioning

confidence: 99%

“…Such clothing product is proven as one of the high involvement products in marketing and research area (Solomon, 1986;Goldsmith & Emmert, 1991;Kim, 2005;Radder & Huang, 2008). Many previous researches find that the concept of clothing involvement is positively or negatively associated with consumers' shopping behaviors and purchasing decision (Zaichkowsky, 1986;Warrington & Shim, 2000;Seo et al, 2001;Seo & Namwamba, 2014;Johnson, Banks, Smith, & Seo, 2017;Seo, 2016). Hence, successful development of marketing strategies for clothing business is strongly dependent on a deep understanding of clothing involvement.…”

Section: Introductionmentioning

confidence: 99%

Clothing Involvement Profiles of African-American Students for Marketing Strategies

Dillahunty¹,

Seo²

2019

IJMS

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Successful marketing strategies for clothing business are strongly dependent on understanding the way in which consumers become involved with clothing product before making a purchasing decision. This study revealed that African-American college students have higher mean scores of clothing involvement than the other ethnic consumers have, which is caused by the highly skewed distribution pattern of clothing involvement. 240 completed data were analyzed to explain such unique characteristics of African-American students' consumption behavior using multivariate analysis of variance (MANOVA) and univariate analysis of variance (ANOVA). As a result, many of African-American college students think it is very important to choose clothing that makes them look good with the fit and style. In particular, the high-involvement groups tend to follow the latest fashion trends and dynamic clothing styles in order to create their better personal image with best-fitting clothing. Fashion magazine is one of the most important information sources to them because it usually deals with lots of the current fashion issues for young consumers compared to other information sources.Keywords: product attributes, information sources, product involvement, African-American college students 2014). However, very little research has been done on clothing involvement profile, which is an analysis representing the extent to which consumers exhibit various characteristics in each group's apparel purchasing behavior. This study focuses on the African-American college students' involvement profile with clothing and its implications to marketers. The unique characteristics of African-American students shown in clothing involvement profile attempt to be understood through the analysis of relationship between clothing involvement and product attributes/information sources. Literature Review InvolvementInvolvement, which contains the personal attachment of products or service, is one of the most important ijms.ccsenet.org

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“…The behaviour of young consumers differs from that of older generations (Twenge & Campbell, 2008). While many research studies have been conducted on youth and students in general (Bevan-Dye et al, 2012;Mafini, Dhurup & Mandhlazi, 2014) and some on female students (Johnson et al, 2016), none have focused on attributes considered by the youth market comprising mostly university students when evaluating clothing retail stores and with exclusive focus on the South African economy. This is even though the South African youth market spends more than R8 billion on clothing, food and groceries yearly (Student Village, 2016).…”

Section: Literature Reviewmentioning

confidence: 99%

The importance of store attributes on University students ‘Clothing store selection

SS¹

2018

JBRMR

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The purpose of this research was to investigate the criteria that university students follow in selecting clothing retail stores to shop from, focusing on the importance of store attributes. As clothing retail stores face tough competition, an understanding of the criteria for store attributes that students use for the selection of clothing retail stores would give these stores a competitive edge over rivals. As a result, a survey was conducted among university students at two shopping centres, one in the City of Tshwane and one in the City of Johannesburg, South Africa. The convenience sampling method was used in the study and statistical analysis in the form of descriptive statistics and parametric tests were used to analyse primary data. The quantitative data was analysed with the SPSS Version 23 software package. Internal consistency reliability of the measurement scales assessing university students' criteria for the selection of clothing retail stores was calculated by using Cronbach's alpha values. The most important criteria that students consider when choosing a clothing retail store are based on clothing retail stores' internal attributes such good brand names offered in store, quality products, and the variety of products in the clothing retail stores and environmental cleanliness of the store. The findings of this study further uncovered that a high percentage of students bought clothing from the following clothing retail stores: Mr Price, Identity, Truworths, Markhams and Edgars. Recommendations to stakeholders and future research directions are provided in this paper.

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The Effect Of Product Involvement On Store Preference And Clothing Benefits Sought For African-American Female Students

Abstract: Clothing is one of the most essential things that human bodies need

Cited by 9 publications

References 7 publications

Is Consumer Characteristics and Shopping for Fashion in the Omni-channel Retail Environment

Is Consumer Characteristics and Shopping for Fashion in the Omni-channel Retail Environment

Clothing Involvement Profiles of African-American Students for Marketing Strategies

The importance of store attributes on University students ‘Clothing store selection

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