What are the processes of transformation and economic development of production-logistics enterprises in agriculture and what conceptual ways for balancing the sphere of agribusiness with steady development of rural areas in Ukraine? Therefore the purpose of the article is the development of strategic directions of post-reform harmonization in development of enterprises in agrarian sphere and rural territorial communities. Based on SWOT-analysis the author’s methodological approach to retrospective systematic estimation of alternatives for transformation production-logistics enterprises has been applied. The research has been carried out on reformed collective agricultural enterprises, 19 agroholdings and 668 cooperatives throughout 1999–2014. Prospective ways and conceptual approaches to harmonization of budget-creating role of agribusiness and social economical role of development of rural area have been suggested.
The article substantiates the expediency of creating a mechanism for protecting relatively small farms, which are so characteristic of the countries of the European Union (in particular Lithuania), in their operations at competitive markets. An ideal solution to the problem may be the creation of producers organisations on the basis of an agricultural cooperatives, although this is not an uncontested option for the desired structure-forming way. The aim of the research is to develop objectives and measures to activate formation of farmers producers' organisations for sustainable agricultural and rural development. The study analyzed the experience of different European Union countries (legal regulations, scientific and statistical sources) in aspects of cooperation and development of producers' organizations. Organizational leaders, institutional policy-makers and specialists from self-governing organizations were interviewed. Also, this experience was compared to the current experience of agricultural business in Ukraine, the search for ways to transfer the best practices.
The spread of the logistics in the system of management in agrarian enterprises encouraged the formation and development of theoretical, methodological and practical basics of logistical components in agricultural enterprises. Along with that the study of multiple aspects of logistical provision of agrarian business remains a debatable, discussable and actual issue in the scientific sense even today. Therefore, the study of the development of corporative and cooperative agri-logistics is essential under modern conditions. Based on numerous withholding factors of operating in agricultural supplying cooperation in Ukraine and active spread of private-corporate forms of control over logistical chains in agribusiness this issue requires additional and more profound study.
In the contemporary world, an increasing number of enterprises, including rural tourism businesses, employ marketing methods and knowledge in their activities. Rural tourism has an exclusive link with nature. For this reason its services became very popular. Its development is furthered by the right marketing system and an expedient EU and national support. Rural tourism becomes a new field of activities, which makes good income and returns in rural areas and enables to change from agricultural production to service trade. It is an extra income for farmers or other agrarian people. In addition, rural tourism provides social and cultural benefits, i.e. social contacts between local population and tourists, an augmented perception of the importance and preservation of cultural heritage, stronger communication among local people. Local communities are able to develop economics in the area, to improve living standards and to preserve cultural heritage and social values. Therefore, rural tourism development, preconditioning improvement of living standards of tourists and local people, increasingly becomes an object of scientific and practical discussions. In the article, the authors analysers rural tourism development, reveal its problems and marketing tasks. The aim of the study was to formulate the measures of improving the marketing solutions in rural tourism development.
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