Brokerage and brokering are pervasive and consequential organizational phenomena. Prevailing models underscore social structure and focus on the consequences that come from brokerage-occupying a bridging position between disconnected others in a network. By contrast, emerging models underscore social interactions and focus on brokering-the behavioral processes through which organizational actors shape others' relationships. Our review led us to develop a novel framework as a means to integrate and organize a wide range of theoretical insights and empirical findings on brokerage and brokering. The Changing Others' Relationships (COR) framework captures the following ideas that emerged from our review: (a) Different triadic configurations enable different forms of brokering, which in turn produce distinct effects on others' relationships, (b) brokering is a multifaceted social influence process that can take the form of intermediation (connecting disconnected others) or modification (changing others' preexisting relationships), (c) comparing social relations prebrokering versus postbrokering reveals a broker's impact, (d) brokering can influence others' relationships positively or negatively, and (e) information and incentives are two principal means through which individuals change others' relationships. Overall, the current review integrates multiple streams of research relevant to brokerage and brokering-including those on structural holes, organizational innovation, boundary spanning, social and political skill, workplace gossip, third-party conflict managers, and labor relations-and links each of the emergent themes identified in the current review to promising directions for future research on brokerage and brokering.
Encouraging vaccination is a pressing policy problem. To assess whether text-based reminders can encourage pharmacy vaccination and what kinds of messages work best, we conducted a megastudy. We randomly assigned 689,693 Walmart pharmacy patients to receive one of 22 different text reminders using a variety of different behavioral science principles to nudge flu vaccination or to a business-as-usual control condition that received no messages. We found that the reminder texts that we tested increased pharmacy vaccination rates by an average of 2.0 percentage points, or 6.8%, over a 3-mo follow-up period. The most-effective messages reminded patients that a flu shot was waiting for them and delivered reminders on multiple days. The top-performing intervention included two texts delivered 3 d apart and communicated to patients that a vaccine was “waiting for you.” Neither experts nor lay people anticipated that this would be the best-performing treatment, underscoring the value of simultaneously testing many different nudges in a highly powered megastudy.
Current theories suggest that people understand how to exploit common biases to influence others. However, these predictions have received little empirical attention. We consider a widely studied bias with special policy relevance: the default effect, which is the tendency to choose whichever option is the status quo. We asked participants (including managers, law/business/medical students, and US adults) to nudge others toward selecting a target option by choosing whether to present that target option as the default. In contrast to theoretical predictions, we find that people often fail to understand and/or use defaults to influence others, i.e., they show "default neglect." First, in one-shot default-setting games, we find that only 50.8% of participants set the target option as the default across 11 samples ( = 2,844), consistent with people not systematically using defaults at all. Second, when participants have multiple opportunities for experience and feedback, they still do not systematically use defaults. Third, we investigate beliefs related to the default effect. People seem to anticipate some mechanisms that drive default effects, yet most people do not believe in the default effect on average, even in cases where they do use defaults. We discuss implications of default neglect for decision making, social influence, and evidence-based policy.
What characteristics of an individual signal trustworthiness to other people? I propose that individuals who care about contentious social issues signal to observers that they have integrity and thus can be trusted. Critically, this signal conveys trustworthiness whether or not the target and the observer hold the same view on the issue. Five studies ( N = 3,817) demonstrated the predicted effect of caring on integrity-based trust (Studies 1, 2, 3a, 3b, and 4)—even in cases of strong disagreement—across a variety of issues (Study 1) and when behavioral outcomes with real stakes were used (Studies 3a and 3b). This effect largely results from a perception of low-caring targets as particularly untrustworthy (Study 2). Additionally, participants trusted targets with staunchly opposing views about an issue even though they simultaneously disliked them (Study 4). These findings have important implications for how people form impressions of others and speak to potential interventions to help mitigate the growing ideological divide.
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