Notes 199 References 206 Index 227 CONTENTS 1.1 Unknown photographer, press image, c. 1912: "Costumes Added to the London Museum, Kensington Palace. Tudor caps (in top row) and shoes of the 15th century (two bottom rows)," London Museum Photo Albums, Museum of London archives. © Museum of London 16 1.2 Two postcards from the Metropolitan Museum of Art, American Wing series, 1924. Models are wearing dresses from the Ludlow gift (11.60.232a,b and 11.60.230). Author's collection 19 1.3 Undated postcard showing wax figures wearing costumes from the collection of the Society for Historical Costume in the Musée Carnavalet. Author's collection 24 2.1 William McConnell, "Eight O'Clock A.M.: Opening Shop," from page 87 of Twice Round the Clock; or, The Hours of the Day and Night in London (Sala 1859) 34 2.2 Modern and museum fashion at the Met. Original caption: "These comparisons between the ultrasmart evening gowns of today and those worn by the well dressed lady of fashion a century or more ago were made in the fashion wing of the Metropolitan Museum of Art, where the Costume Institute's collection of gowns, depicting the evolution of fashions for several hundreds of years, is on display. The 1954 fashions were designed by James Galanos of California, winner of the 12th annual Coty American Fashion critics Award. In the photo at left the Galanos creation (left) is a gold and black metallic evening gown built over a pellon and black silk taffeta. Compare it with the ball gown of cloth of silver vertically striped with blue silk and gold tinsel, brocaded in polychrome and trimmed with silver lace, beside it, which dates from the 18th century, Louis XV period. French, of course." Bettmann/Getty Images 42 2.3 Edwardian wax mannequin models, an eighteenth-century outfit at the Museum of Costume, Bath, c. 1980. Courtesy Gail Niinimaa 47 2.4 Brooklyn Museum Archives. Records of the Department of Photography.

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The last decade has seen the growing popularity and visibility of fashion as a cultural product, including its growing presence in museum exhibitions. This book explores the history of fashion displays, highlighting the continuity of past and present curatorial practices. Comparing and contrasting exhibitions from different museums and decades—from the Paris Exposition Universelle of 1900 to the Alexander McQueen Savage Beauty show at the Metropolitan Museum of Art in 2011, and beyond—it makes connections between museum fashion and the wider fashion industry. By critically analyzing trends in fashion exhibition practice over the 20th and early 21st centuries, Julia Petrov defines and describes the varied representations of historical fashion within British and North American museum exhibitions. Rooted in extensive archival research on exhibitions by global leaders in the field—from the Victoria and Albert and the Bath Fashion Museum to the Brooklyn and the Royal Ontario Museums—the work reveals how fashion exhibitions have been shaped by the values and anxieties associated with fashion more generally. Supplemented by parallel critical approaches, including museological theory, historiography, body theory, material culture, and visual studies, Fashion History in the Museum demonstrates that in an increasingly corporate and mass-mediated world, fashion exhibitions must be analysed in a comparative and global context. Richly illustrated with 70 images, this book is essential reading for students and scholars of fashion history and museology, as well as curators, conservators, and exhibition designers.

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