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Abstract

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Fashioning an elite entrepreneurial identity via the endorsement of gendered, designer dress codes and artefacts of success

“…Also, of note is the burgeoning literature on fashion and sartorialism which documents the cultural importance of dress (Barry and Weiner, 2019;Bartlett, 2016;Edwards, 1997Edwards, , 2011Kaiser, 2012;Kuchta, 2002;Petrov, 2018). For Edwards (2011) 'the suit is .…”

“…Moreover, for example, Barry and Weiner (2019) makes reference to the 'sartorial biographies' of men as a form of embodied identity and in particular highlights the ubiqitous suit as a powerful fashion icon and indicative of representations of hegemonic masculinity (Connell and Messerschmidt, 2005). Petrov (2018) talks of the semiotics of the suit and of suits as sartorial statements. For Barry and Weiner, the suit embodies hegemonic masculine configurations of practice-power, status, and rationality -most of these men were simultaneously marginalised by the gender hierarchy.…”

“…1 Such elements are constructed using physiological aspects such as personal grooming stylesfrom hairstyles to tattoos. In addition, EI can be crafted sartorially (Ugolini, 2007), using selected branded items of clothing and fashion accessories such as suits (Kuchta, 2002;Petrov, 2018) and other items of branded clothing. Culturally specific entrepreneur dress-codes are very much driven by fashion trends and can be related to particular era, or industry.…”