Abstract. Nowadays, in the whole world of economic globalization, modern logistics has grown into a full of vitality and enormous development in emerging industries, which makes it become the foundation and source of enterprises to build competitive advantage. The level of logistics development has become the measure of a country's comprehensive national strength and an important indicator of the quality of economic operation and management of social organizations efficiency. This paper explains the current situation of logistics management in FMCG, its main characteristics and development trend. According to the analysis of current status of logistics management system of Yili Group, especially the analysis of logistics the challenges and opportunities in logistics management of Yili Group with other domestic dairy companies, this paper finds out the existing problems in the logistics management system. In accordance with the management system of domestic outstanding enterprises in the development of the logistics, it puts forward some reference model for the development of logistics management of Yili Group.
Abstract. With the improvement of living standards, "fast fashion" has become the consumer demand for new clothing. Clothing varieties and new styles both require apparel enterprises to respond quickly to market demand. However, apparel industry supply chain in China's enterprises are facing a slow response issue. Since 2002, many international fast fashion brand began to enter the Chinese clothing market, these fast fashion clothing brand take a unique marketing strategy, bring a different experience to our customers, it makes our clothing brand in a disadvantage position. As an excellent fast fashion clothing brand ,UNIQLO shop is the largest number of fast fashion brand in China, it makes huge development in China, achieved considerable economic benefits, and it depends on the unique marketing strategy. Therefore, this paper will take UNIQLO as an example to analyze its quick response strategy so as to build the suitable enterprise's marketing strategies to avoid blindly follow the fast fashion brand marketing strategy.
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