The literature has shown that E-marketing and innovation are strategies that lead to business success. The objective of this research is to demonstrate whether there is a structural relationship between E-marketing and innovation with performance in microenterprises in the textile sector in the city of Aguascalientes, Mexico. In this Mexican state, the textile sector is of great interest, since it houses a large number of economic units, which are managed in a traditional way and are far from technology, making them vulnerable to failure. This research was carried out by means of structural equations, with the aim of determining the relationship of each of the constructs in the proposed model applied to this group of companies. The results of the structural equations showed that E-marketing and innovation positively and significantly influence business performance, where innovation had a greater influence on the performance of microenterprises in the textile sector of Aguascalientes.
Objetivo: evaluar la percepción que las trabajadoras del sector agropecuario de Aguascalientes, México, tienen de la violencia de género. Metodología: el estudio es de tipo descriptivo-transversal. Se encuestaron 75 mujeres seleccionadas de acuerdo con el método no probabilístico. Resultados: se obtuvo que 58.67% aseguró haber sido objeto o testigo de algún comentario sexista y 25.33% confirmó haber sido objeto o testigo de acoso sexual (físico o verbal) en su área de trabajo. Limitaciones: el principal obstáculo ha sido la escasez de información empírica y científica sobre estudios de violencia laboral en el sector agropecuario. Otra limitación fue que las encuestas se tuvieron que realizar de manera virtual, debido a las restricciones por la pandemia de COVID-19. Valor: se dan a conocer las desigualdades de género en un sector económico y laboral poco estudiado. Conclusiones: la información presentada demuestra que las trabajadoras detectan la violencia de género en su espacio laboral. Por eso se recomienda hacer cambios en el sector que aseguren equidad de género, seguridad y dignidad humana.
The city of Aguascalientes, characterized by having been a pillar in the textile industry in Mexico, has proven to have entrepreneurs who have managed to survive in the face of changes in the economy that redirected productive activities towards industrial manufacturing. The research problem consists of the little knowledge that entrepreneurs have of the digital tools to implement in their businesses and their effects. Thus, the objective of this work is to contrast the impact of the use of e-marketing on business success, according to the age of the people who manage companies in this sector. This research was carried out by means of structural equations, in order to determine the relationship of each of the constructs in the proposed model applied to this group of companies. The results achieved show that E-marketing has a positive and significant influence on business performance; Furthermore, this variable has a greater influence on the micro-enterprises of the textile sector of Aguascalientes managed by young adults.
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