The study of innovation in family firms is gaining more and more interest among researchers and academics. Although it is a relatively recent issue in the literature, there is not enough theoretical and empirical evidence of the existing relationship with other constructs, such as the case of business performance. Therefore, using a sample of 1,400 family small businesses from 20 Latin American countries and applying a structural equations modeling of second order, which allows to know in greater depth the relationship between innovation and business performance. The fundamental objective of this empirical study is to investigate the relationship between innovation and business performance in family small business in Latin America. The results indicate that the innovation has a significant positive effect on the business performance of Latin American family small business. Contribution/ Originality: This study is one of very few studies, which have investigated the analysis, and discussion of the relationship between innovation and business performance in Latin American family small and medium-sized enterprises (SMEs).
Purpose – The purpose of this study is to examine to what extent emotional experiences lived in mega-events and ecological orientation of citizens could act as direct antecedents of city brand attitude improvements. In addition, it addresses the effect in terms of a perceived quality of life that a city brand consolidation would be able to bring the citizens of a particular place. Cities must manage and administer their geographical territories as if they were brands, seeking to increase the benefits to society. Design/methodology/approach – An empirical study was performed by collecting information from 398 residents of Aguascalientes (Mexico) during the National Fair of San Marcos in 2011. Findings – Results show how in order to increase city brand attitudes, both the focus on mega-events and the ecological orientation are two successful ways. Moreover, improvements in city brand attitudes can bring significant benefits on the positive perception of quality of life among citizens. Originality/value – This investigation has made progress in implementing the experiential marketing channeled through emotional experiences in mega-events and, particularly, in environmentally oriented mega-events, which is able to improve ecological orientation of citizens. To date, no evidence of empirical research referenced in mega-events of the features of the National Fair of San Marcos, Mexico, exists.
Public managers need to improve city residents’ quality of life as a first step to boost its tourism development. Marketing strategies can play a useful role, as the city marketing theory states. The present article aims to compare the efficacy of two marketing strategies embedded in a public mega-event: (a) an experiential strategy, based on emotions encourage during the event and (b) a green strategy, based on green actions linked to this event. Furthermore, following Hall’s theory of cultural determination, this article aims to compare these strategies’ efficacy in two alternative cultures: a high-context (Mexico) and a low-context culture (Spain). We contacted 202 and 204 residents in Mexico and Spain during the event. In low-context cultures (Spain), an experiential marketing strategy achieves greater results than a green one; conversely, in high-context cultures (Mexico), a green marketing strategy is more effective.
In the last few decades in the business environment, a shift from closed innovation to open innovation has been identified in organizations. The objective of the study is to explain some antecedents of open innovation (OI) by analyzing two relevant constructs in the current context of the environmental dynamism of organizations. One of the primary purpose of this study to enable the manufacturing industry to understand what strategies are required to foster open innovation within their organizations. A research model that integrates sociodemographic data, corporate information and measuring scales to evaluate the relationships raised through multivariate analysis in 290 Small and Medium Enterprises (SMEs) is incorporated. The model uses an instrument with 23 items on the Likert scale. For data analysis, it was applied to managers or owners who have firsthand knowledge of the company. The structural equation technique was used with the Analysis of Moment Structures (AMOS) software. The results indicate that ICT operations have a positive and significant impact on KM. Evidence exists that there is a positive and significant relationship between KM and OI. The study contributes to the background knowledge that impacts OI in a sector such as manufacturing SMEs in an emerging country (Mexico). It concludes the need to use ICT in the company's value chain operations to have the necessary information input for KM that allows the development of OI inbound and outbound practices.
In an unpredictable business environment, such as the one that characterized the economy at the beginning of the 21 st century, knowledge management has become one of the most valued intangible assets by organizations that have recognized the importance of knowledge in the creation and development of competitive advantages and performance. However, most investigations have been focused on big enterprises, only a few have been paid attention to small and medium-sized enterprises (SMEs). For this reason, the present research analyzes the importance of knowledge management in SMEs through a sample of 125 manufacturing SMEs from Aguascalientes State (Mexico). The results obtained show that manufacturing SMEs have good knowledge management which can be regarded as a competitive advantage.
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