The authors propose that mindfulness is an antidote to mindless consumption, which adversely affects individual and collective well-being. The concept of mindfulness is explained and applied to the consumption context. More specifically, the authors examine mindful consumption as an ongoing practice of bringing attention, with acceptance, to inner and outer stimuli, and the effects of this practice on the consumption process. The transformative potential of mindful consumption is reviewed across domains of consumer, societal, and environmental well-being, with suggestions for future research. The article highlights some of the challenges to realizing the transformative potential of mindful consumption and concludes with suggestions for the actions that consumers, institutions, and policy makers could take to promote mindful consumption.

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As more states legalize marijuana, policy makers are left with a “brave new world” and little direction regarding how to navigate this burgeoning marketplace. Comparisons to currently controlled substances such as alcohol and tobacco are helpful but incomplete, as consumers use and distribute cannabis differently than these products, and these products have a different physical and psychological impact on consumers. As a result, states have taken diverse approaches with regard to medicinal and recreational cannabis legalization. The current public policy regarding cannabis legalization lacks a clear framework and can be uniquely informed by marketing and public policy researchers. The purpose of this article is to provide a solid starting place for these conversations and to offer ideas about scholarly efforts and research opportunities.

On the surface, it is ironic that topics of consumer poverty and consumer resource scarcity have rarely been studied together. Looking deeper, we see distinct approaches for exploring various forms of scarcity, while noting that scarcity and poverty research do differ on dimensions other than resource deprivation. In particular, resource scarcity research builds upon a psychological tradition and develops cognitive models using diverse theories and perspectives to help consumer scholars understand how people think, make decisions, and consume when their resources are lacking in either objective or subjective

Healthcare exchange often contains peril for consumers because of numerous barriers to financial well‐being (FWB). Rather than ruing specific agendas of healthcare policy, we embrace a neutral and immediately actionable approach. The authors promote gains in healthcare's current composition by empowering consumers to be proactive, where possible, in reducing power inequities and improving their own FWB. As such, the authors identify primary barriers to the FWB of healthcare consumers and propose individual opportunities within the existing healthcare structure that are likely to improve fiscal outcomes. Moreover, the current research demonstrates collaborative paths wherein power‐holders (i.e., practitioner, researcher, consumer, government) can collaborate toward and/or contribute to the same financial health. A proposed theoretical framework, with foundations of power‐responsibility equilibrium and transformative service research, gives rise to future research directions. This research is intended to provide a foundation for healthcare and FWB thought/action, and to guide coming scholarly offerings.