An engagement project examined the effectiveness of the visible thinking tools of concept mapping and influence diagramming to facilitate community planning for climate change through a series of workshops. The workshops were developed in coordination with a local nonprofit as part of a strategy of communicating about climate risks. Guided by university engagement faculty, workshop participants thoughtfully identified and mapped how specific risks associated with climate change may affect their rural coastal community, what could be done to address each risk, and who was responsible for taking action. Post-workshop interviews and surveys revealed that participants recognized the civic importance of facilitating dialogue on the contended issue of climate change and that visible thinking tools were beneficial towards developing understanding and consensus. Through the project, the community members and university personnel learned about local climate change concerns and some effective means for future collaboration, and the community set initial action priorities.
In this paper, we describe an educational DVD entitled Living on the Edge: Building and Buying Property on the Oregon Coast, intended to alert homeowners, buyers, developers, realtors to the hazards associated with storms and other natural processes on the Oregon Coast. Understanding of these hazards and their impacts often relies upon geospatial data clearly communicated as a map. The DVD is a public outreach extension of an original Digital Government project, the Oregon Coastal Atlas, an interactive map, data, and metadata portal for coastal resources managers and scientists that was introduced at dg.o 2004
To engage recipients of Extension science-based video programming involves understanding what behaviors and decisions the recipients may be considering that can be affected by the programming. Such understanding may be developed through interviews, focus groups, and surveys, which should provide guidance for elements of the style and content of the video production. The success of the video in assisting viewers' decision-making should then be evaluated, for example through a survey, as described here. The approach presented draws upon and twines models from two different strands of communication research: nonpersuasive communication (Fischoff, 2007) and behavioral prediction (Fishbein & Yzer, 2003).
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