The global tourism reality is changing, and not only because of the COVID-19 pandemic. This reality is especially representative in countries such as Spain, which are highly dependent on the income generated by the tourism sector. In these destinations, it is necessary to seek innovation and specialization in the sector in order to achieve new business models. This need is even more pressing in destinations overcrowded by the sun and beach effect, as is the case of Mallorca. The proposed work combines the concepts of sports tourism with the development of a wealth-generating business model that will contribute to promoting a tourism that is sustainable, environmentally friendly and deseasonalized. On the other hand, the proposed work will contribute to promoting integration and equality in the participation of women in sports through the development of a model based on the promotion of women’s football. Using the methodology of case analysis, the results of all the approaches outlined are provided, and we obtained a wealth-generation model that is easily replicable and sustainable over time. This work provides a solution to the combination of a sustainable business model that links responsible tourism, the promotion of women’s sport and the generation of wealth.
/15 http:// (página web de inclusión del artículo) Resumen El Protocolo Turístico y Hotelero una visión desde la perspectiva intercultural. Del Profesional del Turismo y Hotelería que ofrece los servicios del sector y del Profesional de Protocolo que necesita de los servicios del Sector Turístico. Un Protocolo que tiene conexión con el Protocolo de Empresa. ¿Por qué el Protocolo en el sector Turístico? Por 5 razones importantes, y más especialmente en el Sector Hotelero. El Protocolo en la empresa turística se establece desde 3 componentes.Palabras clave: Protocolo Turístico, Hotelería, Sector, Empresa/negocio, Intercultural. AbstractThe Tourism and Hospitality Protocol a view from an intercultural perspective. Professional Tourism and Hospitality offering services sector and Professional Protocol need the services of the Tourism Sector. A protocol that has connection with the Business Protocol. Why the Protocol on Tourism sector? For 5 important reasons, and especially in the Hospitality Industry. The Protocol on the tourist business is set for 3 components.
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