Entrepreneurship, Sport, Sustainability and Integration: A Business Model in the Low-Season Tourism Sector

Abstract

The global tourism reality is changing, and not only because of the COVID-19 pandemic. This reality is especially representative in countries such as Spain, which are highly dependent on the income generated by the tourism sector. In these destinations, it is necessary to seek innovation and specialization in the sector in order to achieve new business models. This need is even more pressing in destinations overcrowded by the sun and beach effect, as is the case of Mallorca. The proposed work combines the concepts of sports tourism with the development of a wealth-generating business model that will contribute to promoting a tourism that is sustainable, environmentally friendly and deseasonalized. On the other hand, the proposed work will contribute to promoting integration and equality in the participation of women in sports through the development of a model based on the promotion of women’s football. Using the methodology of case analysis, the results of all the approaches outlined are provided, and we obtained a wealth-generation model that is easily replicable and sustainable over time. This work provides a solution to the combination of a sustainable business model that links responsible tourism, the promotion of women’s sport and the generation of wealth.

Running toward Sustainability: Exploring Off-Peak Destination Resilience through a Mixed-Methods Approach—The Case of Sporting Events

“…Previous studies in the field of sports tourism and sustainable tourism have focused on different aspects. For example, a study on Mallorca focuses on the development of a wealth-generating business model that promotes sustainable, environmentally friendly and deseasonalized tourism in overcrowded destinations, and also aims to create synergies between sport, sustainability, and gender equality, while addressing the need for innovative tourism models to reduce seasonality [14]. Another sustainability study examines the multiple impacts of sports events, focusing on social and environmental aspects in addition to the traditional economic impacts [15].…”

Exploring tourism business model importance with the emergence of blockchain system: directions for tourism industry of China

“…Differentiating customer experience from other customer-related constructs like customer satisfaction and loyalty, service quality, customer relationship management, and customer engagement has been an ongoing goal of academic research (Andrianto et al 2021 ). These differences have been essential in illuminating the many innovations and advancements in the field of customer experience research made by academics, for additional differentiation from the concepts mentioned earlier, defined customer experience as “non-deliberate, spontaneous responses, and reactions to specific stimuli” (Reier Forradellas et al 2021 ).…”

COVID-19 pandemic conditions: the role of sustainable environment in intentions to give zakat, infaq, and sadaqah

“…COVID-19 has claimed 54,956 lives. Indonesia's CFR percentage is higher than the global 2.2% [1]. The increasing trend of deaths, but more than that, the COVID-19 outbreak has also impacted the economy of Indonesian millennial families.…”