Recent research indicates that consumers associate nonprofit organizations mainly with the trait “warmth,” whereas for-profit organizations are perceived as being “competent.” Trustworthiness is another dimension of consumer perceptions of nonprofit organizations. This article attempts to combine two strands of research: Aaker, Vohs, and Mogilner’s research on perceptions of warmth and competence and Handy et al.’s and Schlesinger, Mitchell, and Gray’s research on individuals’ perceptions of trustworthiness in nonprofits. Our study indicates that “warmth,” “trustworthiness,” and “competence” are distinct dimensions of patient perceptions of hospitals. Perceptions of these traits vary across different manifestations of ownership status. Nonprofit hospitals are perceived as more trustworthy and warm but less competent than their for-profit competitors. With nonurgent care, analysis shows that only trustworthiness and competence influence patients’ hospital evaluations. Nonprofit hospitals should try to make their ownership status public as well as to alleviate detrimental deviations of perceived competence from actual competence.
Since the willingness to donate blood is not very high among large parts of the population, a better understanding of the determinants for the willingness to donate blood is of significant importance. This article is intended to contribute to higher uniformity of results in the context of research on blood donation behaviour. Exploratory factor analysis non-parametric tests are used to accomplish this. Potentially important socio-demographic and motivation-related variables particularly affecting the willingness to donate blood are examined. As an addition to the existing literature, the influence of the individual importance structural of characteristics of blood donation facilities, such as the standard of the facility's medical equipment or the training of the facility's staff, will be tested for its effects on the willingness to donate blood. The analysis will also include the influence of direct or indirect personal involvement on the part of the respondent. The results of the study indicate that typical blood donors are young women or men who are studying or possess a higher level of education. Furthermore, potential blood donors can easily be attracted by pecuniary incentives and word of mouth. Unlike non-donors, potential blood donors are not idle, have no fear of infections due to the donation and want reasonable opening hours of blood donation facilities.
The COVID-19 pandemic has led to a huge wave of compassion. In particular, online volunteering platforms established channeling help for high-risk groups. It is unclear under which conditions volunteers were satisfied with their COVID-19 volunteering mediated by these platforms and whether they will continue their engagement after the crisis. Therefore, and considering personal susceptibility to COVID-19 infection, this study analyzes the effects of different platform support for volunteers and the fulfillment of volunteers’ motives. The study is based on an online survey of a sample of 565 volunteers who registered at and were placed by a Swiss online platform. Fulfillment of distinct volunteer motives and platform support drive COVID-19 volunteering satisfaction. Moreover, motive fulfillment and platform-related support indirectly impact willingness to volunteer long-term via volunteering satisfaction. Finally, the empirical results show that motive fulfillment and the effect of platform support are contingent on perceived susceptibility to infection.
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