Recent research indicates that consumers associate nonprofit organizations mainly with the trait “warmth,” whereas for-profit organizations are perceived as being “competent.” Trustworthiness is another dimension of consumer perceptions of nonprofit organizations. This article attempts to combine two strands of research: Aaker, Vohs, and Mogilner’s research on perceptions of warmth and competence and Handy et al.’s and Schlesinger, Mitchell, and Gray’s research on individuals’ perceptions of trustworthiness in nonprofits. Our study indicates that “warmth,” “trustworthiness,” and “competence” are distinct dimensions of patient perceptions of hospitals. Perceptions of these traits vary across different manifestations of ownership status. Nonprofit hospitals are perceived as more trustworthy and warm but less competent than their for-profit competitors. With nonurgent care, analysis shows that only trustworthiness and competence influence patients’ hospital evaluations. Nonprofit hospitals should try to make their ownership status public as well as to alleviate detrimental deviations of perceived competence from actual competence.
Since the willingness to donate blood is not very high among large parts of the population, a better understanding of the determinants for the willingness to donate blood is of significant importance. This article is intended to contribute to higher uniformity of results in the context of research on blood donation behaviour. Exploratory factor analysis non-parametric tests are used to accomplish this. Potentially important socio-demographic and motivation-related variables particularly affecting the willingness to donate blood are examined. As an addition to the existing literature, the influence of the individual importance structural of characteristics of blood donation facilities, such as the standard of the facility's medical equipment or the training of the facility's staff, will be tested for its effects on the willingness to donate blood. The analysis will also include the influence of direct or indirect personal involvement on the part of the respondent. The results of the study indicate that typical blood donors are young women or men who are studying or possess a higher level of education. Furthermore, potential blood donors can easily be attracted by pecuniary incentives and word of mouth. Unlike non-donors, potential blood donors are not idle, have no fear of infections due to the donation and want reasonable opening hours of blood donation facilities.
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