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This article explores the phenomenon of the use of ICT for climate change activism in the Pacific. Climate change activism in the Pacific is characterised by the use of ICT tools such as social media. The article draws on semi-structured interviews and an analysis of social media sites to examine the use of social media in Pacific climate change campaigns. While other campaigns such as relating to West Papua have also been facilitated by social media, it has been generally NGO, citizen-led and varied in Pacific government support. In contrast, climate change campaigns in the Pacific are fully supported at the NGO, citizen, and state levels. Furthermore, while early Pacific ICT-based climate change campaigns used iconic images of Pacific Islanders leaving their homelands, more recent campaigns have leveraged social media to depict Pacific Islanders not as victims but as ‘warriors’. This new imagery aims to empower Pacific Islanders and engender a regional Pacific identity that shows strength and solidarity on the Pacific’s stance towards climate change.

Abstract:This article presents an analysis of how social media was used during Tropical Cyclone Winston, the strongest recorded tropical storm that left a wake of destruction and devastation in Fiji during February 2016. Social media is increasingly being used in crises and disasters as an alternative form of communication. Social media use in crisis communication varies according to the context, the disaster and the maturity of social media use. Fiji's experience during TC Winston contributes to the growing literature as it shows how social media was used during each stage of a disaster in a developing country. The article finds that before the cyclone, people used social media to share information about the cyclone and to be informed about the cyclone. During the cyclone, individuals used social media to share their experiences with some citizens capturing the cyclone as it happened and even one citizen live-tweeted her ordeal during the cyclone. Finally, following the cyclone, the hashtag #StrongerThanWinston was coined as a rallying point to bolster a sense of national solidarity.

Social media has become a crucial feature of the Pacific islands in the 21st century, providing people with the means to demand greater accountability and transparency and offering an alternative platform through which to engage in policy processes, dialogue, and debate. Increasing social media access and use has altered the existing media and communications landscape, with implications for mainstream media reporting, censorship, and citizen voice. This paper explores this phenomenon through an examination of the digital activism practices of a group of women's rights activists in Fiji. In doing so, this paper explores how social media is being used as an online platform for information dissemination and debate, as well as the implications this is having "offline" as part of efforts to influence policymaking.This is an open access article under the terms of the Creative Commons Attribution-NonCommercial-NoDerivs License, which permits use and distribution in any medium, provided the original work is properly cited, the use is non-commercial and no modifications or adaptations are made.

Political campaigning on social media in Fiji was first witnessed in the 2014 national election. In the Fiji 2018 general election, social media political campaigning had evolved with greater complexity and a wider variety of implications. This research examines and highlights the use of social media by political parties and candidates in the 2018 national elections. This examination provides comparative social media discussions between the two elections; 2014 and 2018. The research uses digital ethnography as a methodology to examine and highlight social media use, by political parties and candidates in Fiji’s 2018 national elections. The research found that FijiFirst, as the ruling government, had significant advantage in Fiji’s social media landscape. However, opposition social media efforts and growing Facebook ‘reactions’ were beginning to challenge FijiFirst’s social media dominance.