There has been a radical shift in consumer behavior towards a green lifestyle. Environmentalists were involved in massive green marketing campaigns trying to reduce the impact of plastic products to the environment. However, the problem is prevalent and evolved continuously. This paper furnishes a vital overview on the current environmental issues caused by plastic bags being used by hypermarkets and supermarkets. Consumer preferences and their perceptions on the use of eco bags were the highlights of this research. A total of 230 respondents were surveyed who are the local consumers in the City of Tagum. A quantitative research design was used in this paper. The study revealed that consumers have the highest perception on the use of Eco Bags in terms of environmental benefits. High level of consumer awareness about Eco Friendly bags as part of the green marketing campaign was found out. Further, research showed that consumers have no doubts of accepting the new marketing campaign as public acceptance exhibited a result of high level. The green marketing efforts of businesses generates substantive insights from the perspective of the consumers, as such, it is imperative that these efforts be intensively carried out and endlessly promote the green marketing efforts as the consumers affirmed their support by putting a greener value to it.
In the past decades, the unprecedented number of women in entrepreneurship has been overwhelmingly increasing. This was fueled by their motivation to earn independently and to uplift their economic condition. This paper magnified the stories of success and failures of women micro entrepreneurs in managing their ‘sari-sari’ stores. Informants of this multiple case study were five women micro-entrepreneurs who had been in business for at least five years. An in-depth interview was done and cross case analysis was employed. Results revealed that new investments, enhanced family income, productivity, and resourcefulness were the stories that they highlighted as success. On the stories of failures, they emphasized that business breakdowns and personal crisis once confronted their operation. They also revealed that failures framed them to be determined, faithful, diligent, and optimistic. Lastly, they shared significant insights that women entrepreneurs must be business oriented, develop people skills, and employ a strong will power. These women entrepreneurs have their own way of defining moments relative to success and failures in micro entrepreneurship. What is worth noting is the fact that the innumerable failures which confronted them shaped the entrepreneurial traits they now possessed and achieved the optimum success in their entrepreneurial journey.
Empirical studies indicate that the unprecedented number of women who engaged in entrepreneurial endeavors is significantly increasing and their participation in entrepreneurship was fueled by their experiences, role at home, and societal norms. This paper defines the business success and illuminates its meaning from the perspective of women micro-entrepreneurs. A systematic literature review approach was employed in using pre-determined keywords. For the purpose of this study, these literatures are limited within the scope of women micro-entrepreneurship which are published in peer reviewed journals from 2001 to 2019. Findings of this literature review showed that women micro-entrepreneurs used subjective terms to define and interpret success instead of solely using quantitative criteria. From the selected readings, the definition of success has been refined and illuminated and expressed such in specific circumstance that translates to ‘moments of success’. Among the moments that define their success are autonomy, personal contentment, enjoyment, being able to control destiny, survival during hard times, and the skills developed. These moments further have afforded them to attain empowerment allowing them to gain status in the society. Philosophically, most of these researches are considered within post-positivist and constructivist worldviews and it is suggested that future studies, in view of multiple realities and innovative approach, a pragmatist view may be considered.
This study aimed to increase creativity and student learning outcomes through a podcast-based inquiry learning model. This research was conducted at SMA PGRI 2 Jambi City in February-April 2022, with the subjects of this research being students of class X IPS 2. This type of research was classroom action research which was conducted six times. The data were obtained using questionnaires, observations, interviews, documentation studies, and field notes which were then analyzed through qualitative descriptive techniques. The results showed that the application of the podcast-based inquiry learning model to history subjects had gone well. The test results showed that the average value of learning outcomes had increased from 70.5 in cycle I to 83.3 in cycle VI. The average student creativity scores also increased from cycle I, with a score of 70.5 to 84.2 in cycle VI. These numbers show that the podcast-based inquiry learning model can improve student learning outcomes and creativity.
The presence of women entrepreneurs in the digital marketplace revolutionizes the way we construct our understanding of entrepreneurship way back. Perhaps, this argument could lead to a better impression that entrepreneurship was once a male-dominated profession. This study was designed to generate a causal model on entrepreneurial intention among women entrepreneurs in the context of entrepreneurship, opportunity, alertness, and motivation. A mixed methods design, particularly an explanatory sequential approach, was utilized, and a total of 423 women digital entrepreneurs in the Davao Region participated in this research. Structural equation modeling was utilized to test the hypothesized causal model. Findings indicated that entrepreneurial motivation significantly influences alertness, opportunity, and intention; alertness influences opportunity, but entrepreneurial alertness and entrepreneurial opportunity have no significant influence on entrepreneurial intention. Generally, the hypothesized regression model described 67% of the aggregate variance in entrepreneurial intentions, which was statistically significant. The quantitative results were validated by the informants in the qualitative phase. As to the generated model, the informants concurred with the focal role of entrepreneurial motivation in women's entrepreneurial intentions. The emerging themes: personal will, entrepreneurial screening and seizing, social media presence, and stakeholder support substantiated the results in the model. This leads to connecting-merging-confirmation as the natural integration. Keywords: Entrepreneurial Intention; Entrepreneurial alertness; Entrepreneurial Opportunity; Entrepreneurial Motivation; Gender Empowerment.
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