Consumers’ preferences on the use of eco-friendly bags: a green marketing perspective

Abstract

There has been a radical shift in consumer behavior towards a green lifestyle. Environmentalists were involved in massive green marketing campaigns trying to reduce the impact of plastic products to the environment. However, the problem is prevalent and evolved continuously. This paper furnishes a vital overview on the current environmental issues caused by plastic bags being used by hypermarkets and supermarkets. Consumer preferences and their perceptions on the use of eco bags were the highlights of this research. A total of 230 respondents were surveyed who are the local consumers in the City of Tagum. A quantitative research design was used in this paper. The study revealed that consumers have the highest perception on the use of Eco Bags in terms of environmental benefits. High level of consumer awareness about Eco Friendly bags as part of the green marketing campaign was found out. Further, research showed that consumers have no doubts of accepting the new marketing campaign as public acceptance exhibited a result of high level. The green marketing efforts of businesses generates substantive insights from the perspective of the consumers, as such, it is imperative that these efforts be intensively carried out and endlessly promote the green marketing efforts as the consumers affirmed their support by putting a greener value to it.

Sharing is Caring & Giving is Winning

“…Tote bags are environmentally friendly, reusable and increasing in popularity. We therefore decided to distribute our products in colourful bags 31 which can later be kept as a memorable keepsake 30 Approaching Companies Forty-five companies were approached via email. Here, we stated our current concern with morale amongst junior doctors, and how a wellbeing pack may be able to boost spirits.…”

Penerapan Green Marketing dan Inovasi Produk untuk Meningkatkan Minat Beli Konsumen Sepatu Eco-Friendly Pijakbumi

“…Eco friendly fashion berhubungan dengan memakai bahan ramah lingkungan (Gano-an, 2018). Riset yang dilakukan oleh Chandra & Tunjungsari (2019) bahwa produk ramah lingkungan mempengaruhi minat beli konsumen dilahat pada pembelian produk dari merek The Body Shop.…”

“…Minat kunjungan yang selanjutnya dapat diinterpretasikan sebagai minat awal untuk membeli produk yang berarti adanya pengetahuan dan referensi konsumen terhadap produk (Bella et al, 2016). Banyak konsumen yang sudah peduli dengan produk yang ramah lingkungan (Gano-an, 2018). Minat beli bisa dipengaruhi oleh Green Marketing ( (Kotler et al, 2016).…”

Structural Equation Model of Guests’ Satisfaction of Inland Resorts in Region xii

“…It indicates that individual behavior is driven by behavioral intentions, which are a function of three independent constructs (attitude toward behavior, subjective norms, and perceived behavioral control) (Eagly & Chaiken,1993) [67]. Increasingly severe environmental problems have gradually aroused the environmental concern of society and as the detrimental effects of plastics continue to disturb the planet, consumers, were now putting a greener value to green marketing practices and started searching for sustainable initiatives (Gano-an, 2018) [80]. Further, Eagly and Chaiken (1993) [67], individual behavior is driven by behavioral intentions, so research about purchase intention for green products has been developed to reflect green products purchase behavior and give implications to environmental protection (Yu, Yu, & Chao, 2017) [243].…”