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Research studies investigating service quality in organizations have popularized various tools. However, the usefulness of these tools in cross-cultural settings has been challenged and needs further investigation. The purpose of this study is to examine the efficacy of PAKSERV in deciphering the service quality of public sector hospitals in the Asian context of Pakistan. The study used a survey method where data was collected through a questionnaire which employed the PAKSERV dimensions of tangibility, reliability, assurance, sincerity, personalization and formality. Data was collected from 500 respondents visiting different public sector hospitals in the province of Punjab, Pakistan. The collected responses were analyzed using means, correlations and confirmatory factor analysis to interrogate the PAKSERV model's reliability and confirmation in an entirely new context. Findings suggest some clear gaps in the quality of public hospitals in Pakistan, specifically in the 'formality' and 'tangibility' dimensions. However, all PAKSERV dimensions generated excellent results except for the 'Formality' dimension, which indicates a need for theoretical adjustments while investigating further the service quality of public sector health care. This research is an original contribution to the body of knowledge as PAKSERV has been used for the first time to measure service quality of public sector hospitals in Asian settings. The formality dimension is not valid in case of measuring service quality of public sector hospitals. It indicates a clear need to further investigate PAKSERV service quality with public sector organizations. The study uncovers certain areas that were not previously discussed through SERVQUAL service quality measures of public sector hospitals in an Asian setting. The findings of this study will be beneficial for health care quality assurance officials, aspiring to improve the current stature of public sector health care in countries like Pakistan. The research is limited to public health care in Pakistan as the sample consisted of middle-class people, visiting various public sector hospitals.Global Business Review 15(4) 677-693

2015),"I'm loving it but hating US: understanding consumer emotions and perceived service quality of US fast food brands", British Food Journal, Vol. 117 Iss 9 pp. -Permanent link to this document: http://dx.(2015),"Dish composition: children's mental representation and expected liking", British Food Journal, Vol. 117 Iss 9 pp. -Access to this document was granted through an Emerald subscription provided by emerald-srm:463575 [] For AuthorsIf you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service information about how to choose which publication to write for and submission guidelines are available for all. Please visit www.emeraldinsight.com/authors for more information. About Emerald www.emeraldinsight.comEmerald is a global publisher linking research and practice to the benefit of society. The company manages a portfolio of more than 290 journals and over 2,350 books and book series volumes, as well as providing an extensive range of online products and additional customer resources and services.Emerald is both COUNTER 4 and TRANSFER compliant. The organization is a partner of the Committee on Publication Ethics (COPE) and also works with Portico and the LOCKSS initiative for digital archive preservation. really willing to pay more for a favorable country image? A study of country-of-origin effects on willingness to pay". recovery in the airline industry: a cross-cultural comparison of the attitudes and behaviours of British and Italian front-line personnel". AbstractPurpose: The studies which connect frame international global marketing emotions with perceived service quality are scarce. Current study fills this knowledge gap and takes into account by taking into account the consumers' perceived animosity, religiosity, and ethnocentrism to connect these with report perceived service quality and purchase intentions of s of US based fast-food brand chains currently operating in Pakistan. Methodology:We collected data by means of a self-administered questionnaire, distributed among 500 consumers, randomly selected, patronized the four US fast-food brands namely McDonalds, KFC, Pizza Hut and Subway in the city of Lahore in Pakistan. The data is analyzed by employing Structural Equation Modelling (SEM) based on AMOS 21.0 software. Findings:Results of this study reveal that religiosity and ethnocentrism among Pakistani fast food consumers are low and do not influence the decision to purchase fast food brands. in Pakistan. However, consumer these emotions influence perceived service quality perceptionsultimately leading to which influences purchase intentions. among consumers. Originality:The study generally adds to marketing and specifically to international food service marketing knowledge by eliciting the role of religiosity, animosity, and ethnocentrism to delineate service quality and purchase intentions. Furthermore, the study contributes to external validity of PAKSERV scale and the context of Pakistan -a collectivist Muslim country are also the uniq...

The main purpose of this study was to investigate the relationship between tourist experience, tourist motivation and destination loyalty for historic and cultural tourists. A survey of 1,389 tourists who visited Sheqi, an ancient town in center China was conducted as the basis for empirical analysis. The results of this study revealed that tourists’ experience influenced destination loyalty positively, and tourist motivation mediated the effect of tourist experience on destination loyalty significantly.