Given the increasing competition in higher education, including
that on MBA degrees, it is surprising that more attention has not been
paid to marketing issues, such as are educational institutions really
“customer‐oriented”?; do they choose the most appropriate
market segments?; the complexities of the decision processes of the
“buyers”. Looks first at general issues facing educational
marketers, and then examines the marketing of MBA degrees in the light
of theory, of previous survey data and of evidence arising from their
collective experience. Concludes that, whether the
“customer” is an individual student or a company, a greater
understanding of buyer behaviour is needed; business schools should
improve their marketing or stand accused of not practising what they
preach.
The relationship of western spruce budworm outbreaks and population collapse to weather parameters was examined using long term weather records from two stations in the budworm outbreak area of British Columbia and outbreak patterns obtained from Forest Insect and Disease Survey records and from tree stem analyses.Outbreaks were associated with warm dry summers in conjunction with synchrony of larval emergence and bud flush. Collapse of the last two outbreaks was clearly associated with extreme high temperatures following moth flight. Collapse of the earlier outbreaks may have been due to asynchrony between larval emergence and bud flush.
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