In this paper I explore several issues related to how the COVID‐19 pandemic might impact consumer demand for food. These impacts relate to the structure of preferences in the context of a pandemic, income and time constraints, and price effects. Discussion includes accounting for differential impacts of COVID‐19 on demand for food across sociodemographic characteristics, and several high‐level issues and observations related to where and how consumers shop and what they buy. My own thinking leads me to conclude that demand‐side factors will account for most of the changes we see in retail food market. These demand‐side effects will be dominated by income effects, the opportunity cost of time, and longer planning horizons on the part of consumers.

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Using data from a

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This study explores the factors associated with Canadian consumers locally produced food purchase intention. Data from an Internet-based survey of consumers (n = 1,139) was analyzed using a bivariate probit model. The bivariate probit model related attitudinal, behavioral and sociodemographic factors to the intention to purchase fresh and nonfresh locally produced foods. Although sociodemographic characteristics play a limited role in shaping local food purchase intentions, attitudinally based variables have far greater influence. Positive views towards local farmers and agriculture in general, as well as food quality, are positively related to purchase intention. The importance placed on brand-specific quality is inversely related to the intention to buy local food. Consumers with heightened levels of food involvement, either growing food or preparing most meals from scratch, are more likely to purchase local foods.