Critical attention has been paid to the aftermath of second-wave feminism in contemporary Japan, particularly in terms of the current state of twenty-first century feminist activism. Yet, there has been scarce attention paid to the nation’s articulation of postfeminist discourses within popular culture. Drawing on the cultural significance of manga in modern, neoliberal Japan, this article seeks to understand the cultural currency of the highly sexual and highly sexualised representations of the schoolgirl within postfeminism. In this article, I suggest that Kazuto Okada’s Sundome embodies a comparatively positive representational shift for shōjo sexuality, and that this transformation has occurred partly as a consequence of masculine anxieties activated by moral panics surrounding girls’ sexual behaviour in Japan. The article demonstrates how male-authored contemporary manga is progressive in a number of ways, particularly in terms of the representation of girls’ sexual practices and sexual decision-making.
The making of the entrepreneurial self is a dominant trope of contemporary media culture, and a multitude of media formats across divergent national contexts showcase the contemporary obsession with media visibility and the attainment of celebrity status as the most aspirational form of social mobility. In Singapore, commercial lifestyle blogs are prime examples of entrepreneurial identity-making as websites almost exclusively created by young women, showcasing user-generated content oriented around the pleasures of consumption as a means of empowerment, self-actualisation and individualisation. By analysing content on a selection of blogs, this article aims to answer the following questions: To what extent are Singaporean women’s identities contingent upon material consumption as a means of identity creation? How do blogs created by women demonstrate an entrepreneurial investment in their appearance and feminine corporeality as the means of perceived empowerment, even at the expense of more formal and structured forms of individualisation, such as education?
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