This paper contributes to the basis of bioinspired design by interpreting how the present moment resuts . With a schematic chart, it locates the phases related to artistic expressions; consider the perception of designers from nature. Arguments such as products can influence consumers' definition of beauty. It considers contemporaneity with iconic designr´s products that, ad continuum, are perpetuated as current.
New brands and new businesses are increasingly common in the digital world. These can be included in the market in an increasingly targeted way for a specific audience. Understand strategic planning aided by a graphic brand guide enables you to understand the stages of your planning. This type of project is suitable for professionals in the graphic area, thus the development of an effective means of communication without intervention and without prior notice. The chapter is reported to be the strategy used in the model of development. In this case it is a review of the common topics that are used in the model containing the two methods. This chapter provides a targeting of responses for projects aimed at this audience.
Abstract. The lack of a targeted projetual method has hindered the new professionals in developing new brands. The use of specific techniques of graphical validating enables the reduction of concordance errors in a graphic mark. This study demonstrates the importance of two techniques of visual theory that assist the development of projects in this area. Being evaluated in already existing brands on the market, which proves the most important items in this graphic development process, demonstrating because they are effective.
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