He is Director of the Survey Research Centre at ESADE. His fi elds of interest are the research design and the improvement of measurement in social sciences mainly using structural equation models. His currently substantive research focuses on the development of social and emotional competences.ABSTRACT The purpose of this article is to study the direct and indirect relationship between brand experience and brand loyalty. The authors propose that the relationship is mediated by affective commitment. A survey-based quantitative approach is used to test the hypotheses based on the proposed theoretical model that delineates the relationships between brand experience, affective commitment and brand loyalty. The data were collected using traditional pen and paper as well as online surveys and were analysed using Structural Equations Modelling. The analysis suggests that affective commitment mediates the relationship between brand experience and brand loyalty for all three product categories that were studied (cars, laptops and sneakers). The article extends the understanding of the brand experience construct by studying its infl uence on brand loyalty and also by incorporating affective commitment as a mediating variable. In our sample, the fi ndings support the fact that developing brand experience infl uences customer loyalty only through affective commitment.

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This article examines the subjective antecedents of life satisfaction of workers. Adopting a ‘bottom-up’ perspective, we assessed the unique influence that satisfaction with multiple life domains have on evaluative judgments of overall life satisfaction. Based on a nationwide sample of 530 Chilean workers, we simultaneously tested the effects of seven life domain satisfactions that have been consistently included in extant models of life satisfaction and subjective well-being. These were satisfaction with health, financial situation, social relationships, one’s self-worth, leisure-time, family, and work. Having controlled for age and gender, results showed that satisfaction with one’s financial situation was the dominant predictor of overall life satisfaction of workers, with a weight of .36. Satisfaction with family, work, and health had effects of .25, .14, and .14, respectively. Interestingly, satisfaction with one’s self-worth, leisure-time, and social relationships did not have statistically significant effects on life satisfaction, although the first two showed t values near the critical value.

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ABSTRACT. The study of socio-economic inequalities from a cross-national perspective has been hampered by the lack of adequate common indices of socioeconomic status that can be used in a self-report survey instrument. This paper examines the construction and the properties of global social indexes in general, and of the Family Affluence Scale (henceforth FAS) in particular. The paper proposes a new strategy for making comparisons of the global index with stratified data, building a revised FAS based on Adapted Canonical Variate Analysis (henceforth ACVA). This alternative strategy for constructing a global index is available in standard software, and the new proposal for stratified data only requires a simple program, which is justified, explained and provided in the text. Data come from the 1998 Health Behaviour in School-Aged Children (HBSC), a WHO Cross-National Study using cluster sampling of schoolchildren from five countries: Denmark, Latvia, Portugal, Scotland and the USA. The results reveal that in every country we would have had a completely different evaluation of the three indicators of Family Affluence if we had used either linear or non linear approaches to compute the global indexes. Moreover, Family Affluence comparisons among countries shows that the relative contribution of the three indicators to the overall FAS, changes from country to country. We conclude that separate indicators of Family Affluence are not equally relevant in each country and, as a consequence, do not contribute equally to the global index. For cross-cultural studies, the strategy for constructing an index should be country specific. The methodological developments presented in the paper open up opportunities to study socio-economic patterning of health among young people in the developed world, since self completed surveys can now employ a common measure of family material wealth. The findings show that the RFAS (Revised FAS) is a useful index of socio-economic status for use in national and cross-national surveys of adolescent health and health behaviour. The new strategy for weighting observed indicators in the index gives it enhanced power to detect inequalities.

Amid the swarm of debate about emotional intelligence (EI) among academics are claims that cognitive intelligence, or general mental ability (g), is a stronger predictor of life and work outcomes as well as the counter claims that EI is their strongest predictor. Nested within the tempest in a teapot are scientific questions as to what the relationship is between g and EI. Using a behavioral approach to EI, we examined the relationship of a parametric measure of g as the person’s GMAT scores and collected observations from others who live and work with the person as to the frequency of his or her EI behavior, as well as the person’s self-assessment. The results show that EI, as seen by others, is slightly related to g, especially for males with assessment from professional relations. Further, we found that cognitive competencies are more strongly related to GMAT than EI competencies. For observations from personal relationships or self-assessment, there is no relationship between EI and GMAT. Observations from professional relations reveal a positive relationship between cognitive competencies and GMAT and EI and GMAT for males, but a negative relationship between EI and GMAT for females.

Internalizing environmental externalities is a market-driven approach to correcting people's private costs and benefits. One way of quantifying these externalities is estimating the willingness to pay (WTP) of people to reduce them. To better understand the determinants of this WTP, we use the Theory of Planned Behavior (TPB), which is a commonly used approach for predicting behavioral intentions. Our study focuses on air pollution and greenhouse gas (GHG) emissions from private road transport. We gathered survey data from 406 residents of Catalonia to explore the relationships among the psychological factors determining willingness to pay to quantify the mentioned externalities. We expanded the TPB by adding as antecedent Environmental Concern (EC) prior to the theory's three main factors (Attitude, Subjective Norms and Perceived Behavioral Control). Next, we used Structural Equation Modeling (SEM) to calculate an estimate of these externalities. The results of our study show that environmental concern is positively related to the three main factors of TPB. Our model accounts for most of the variation of WTP (R-squared is 94.7%). Our results also reveal that a majority of the respondents in Catalonia are willing to pay to reduce air pollution and GHG emissions from private road transport.