One of the halal attractions in Indonesia is Lombok Island, which was ranked as the Best Halal Travel Destination in Indonesia according to the IMTI 2018 and was also named the best halal destination in the international arena in tourism, at the World Halal Travel Summit 2015. In fact, Lombok managed to win two titles at once, namely as the World’s Best Honeymoon Destination and the World’s Best Halal Tourism Destination. Besides being known as the island of 1000 mosques, Lombok also provides easy access to buy halal food, easy access to Shariah hotels, to make rules for visiting Shariah beaches, and religious communities. Using Lombok as a prime example, this study seeks to identify what Islamic tourists want in a tourist site. By looking at the various achievements of the Lombok Island, the researchers are willing to find out the causes of tourists visiting the Lombok Island. In particular, this study aims to determine the effect of destination image and subjective norms on the intention to visit Lombok Island. This paper is based on 100 respondents (each of whom was at least 17 years old and had never visited a halal destination in Lombok). This study uses SPSS 22. The results of the study concluded that destination image and subjective norms had a significant influence on intention to visit halal destination in Lombok Island. Keywords: Image Destination; Subjective Norm; iIntention to Visit
Abstrak. Tujuan pelaksanaan pengabdian ini untuk memperkuat mindset dan jiwa kewirausahaan siswa SMA Muhammadiyah 1 Gresik. Selain itu, beberapa minat dan potensi dikembangkan untuk menghadapi era revolusi industri 4.0. Kegiatan ini dilaksanakan dengan menggunakan metode ceramah dalam pemberian materi berkaitan dengan kewirausahaan di kelas. Dari hasil pengabdian terdapat peningkatan animo dan praktik kewirausahaan siswa. Siswa juga mengalami peningkatan pengetahuan dan kemampuan di bidang wirausaha. Dengan demikian siswa dapat mempraktikan ilmu mereka. Siswa yang tergabung pada kegiatan ini juga menginginkan adanya pemantauan, pembinaan dan pengawasan serta evaluasi dari kegiatan yang dilakukan.Abstract. The purpose of this service is to strengthen the mindset and entrepreneurial spirit of Muhammadiyah 1 Gresik High School students. In addition, some interests and potentials were developed to face the industrial revolution era 4.0. This activity is carried out using the lecture method in providing material related to entrepreneurship in the classroom. From the results of dedication there is an increase in student interest and entrepreneurial practice. Students also experience increased knowledge and abilities in the field of entrepreneurship. Thus students can practice their knowledge.
The tourism industry is a growing industry where hospitality is an essential business that provides accommodation for tourists. However, in early 2020 there was a COVID-19 pandemic that affected the crisis in the tourism industry. The decline in the number of tourists and the limited tourism activities lead to a decrease in consumer buying interest and here also the role of the marketing communication department as a department that promotes and is a liaison between hotels and consumers. The role of marketing communication in increasing the buying interest of prospective consumers is one of the factors that has an impact because of the activities of the department that exchange information with potential customers. This study aims to determine the promotion and adaptation activities carried out by the marketing communication of the Sheraton Surabaya Hotel & Towers in facing a crisis due to the COVID-19 pandemic. In this study, researchers used qualitative methods where the data were analyzed first then arranged and explained with certain statements in the form of written or oral words from an informant and observing the place under study. The results of the study show that marketing communication department of the Sheraton Surabaya Hotel & Towers is adapting to crisis management and using soft selling while planning steps to be taken after the crisis has passed. Marketing communication activities also help to maintain the buying interest of potential customers. The results also show that the use of promotion through social media is more flexible in various conditions.
The purpose of this study was to discuss the influence of Brand Awareness, word of mouth, and the perception of the tendency towards GIVI purchase intention in Surabaya. This research is a quantitative research with survey method. Sources of data obtained from questionnaires collected with a Likert scale and the results were analyzed by multiple linear regression methods. The results of the study prove that brand awareness gets 2,050 tcts supported by the significance of 0,044 (p <0,05) Word of mouth gets t count 2,064 supported by the significance of 0,043 (p <0,05) so that word of mouth has a significant effect on purchase intention. The perception of risk gets t count of -3.018 supported by significance of 0.004 (p <0.05) Brand awareness, word of mouth, and risk perceptions have the same significance for purchasing compatibility because the Fcount is 52.255 with a significant value of 0.000 (p <0 05). The R square coefficient is 0.714 then the variation of changes that occur in the dependent variable 71.4% which can be accessed jointly by the independent variable and the remaining 28.6% by other variables outside the three independent variables used in this study.
Background: Social media, in the form of chatting platforms such as WhatsApp and various other social media widely used by Generation Y today, can help to increase literacy and information dissemination in a rural village. With the involvement and contribution of Generation Y, social media has what it takes to improve literacy among people in rural areas, allowing them to obtain information as fast and as precisely as the urban communities do while also making advancements to the area itself. Objective: This study attempts to investigate the use of social media in increasing literacy in eight villages on Madura Island. Method: This study uses a descriptive analysis method with a qualitative approach. Results: The results show that there are still several problems caused by the use of social media among generation Y in making decisions, taking action, behaving, communicating, and socializing. Another issue is that, generally, Generation Y tends to disseminate information directly without checking its veracity. Conclusion: The lack of digital literacy worries many people because it causes the spread of disinformation that threatens the bond of kinship and disperses national unity. Therefore, there is a need for education on how to use social media healthily, provision of rural village and city-level libraries, and the need for attention from clerics, parents, and the government. Keywords: literacy; rural village; social media
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