The study objective was to check the development of new tourist destination attractions for destination attachments with the moderating role of cultural capital of Samut Songkhram Province, Thailand. For this purpose, the data was collected from 300 tourists by using convenient sampling technique. Using cross sectional research design and quantitative research approach. The Partial Least Square (PLS)-Structural Equation Modeling (SEM) results had shown that most of tourist destination attractiveness had positive and significant association with destination image except access and climate. In the same vein, the destination image also had a positive and significant association with destination attachment. The indirect effect also shown that cultural capital also had a positive and significant moderating effect on the relationship of cultural capital and destination attachment. Along with these findings, this study moderating effect relationship could be considered a big contribution of the study. This study also had some practical implications that could help to tourism department to know about the importance of destination attractiveness to increase the destination attachment. The research also had some limitations at the end of the study.
This study aims to analyze the path of causal relationships that influence the development of creative product innovation with social capital and to create innovative models of creative products with social capital to increase the economic value of the foundation of community enterprises in Samut Songkhram Province. Indeed, community enterprises are always facing different kinds of challenges in their functionality. To proceed with the study, the data was collected in both qualitative and quantitative form. In this regard, for the questionnaire, the sample size was 250, which was to get the response to test the relationship between the variables. This study concludes that there is a causal relationship between the factors that are worthy for the creative products development with social capital. The significance of this study is this study contributes to the literature because these variables were not discussed in any study in the relationship of social capital to increase the economic value, particularly in the Samut Songkhram province.
The study objective was to check the development of new tourist destination attractions for destination attachments with the moderating role of cultural capital of Samut Songkhram Province, Thailand. For this purpose, the data was collected from 300 tourists by using convenient sampling technique. Using cross sectional research design and quantitative research approach. The Partial Least Square (PLS)-Structural Equation Modeling (SEM) results had shown that most of tourist destination attractiveness had positive and significant association with destination image except access and climate. In the same vein, the destination image also had a positive and significant association with destination attachment. The indirect effect also shown that cultural capital also had a positive and significant moderating effect on the relationship of cultural capital and destination attachment. Along with these findings, this study moderating effect relationship could be considered a big contribution of the study. This study also had some practical implications that could help to tourism department to know about the importance of destination attractiveness to increase the destination attachment. The research also had some limitations at the end of the study.
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