Development of new tourist destination attractions for destination attachments through the moderating role of cultural capital of Samut Songkhram Province, Thailand
Abstract:The study objective was to check the development of new tourist destination attractions for destination attachments with the moderating role of cultural capital of Samut Songkhram Province, Thailand. For this purpose, the data was collected from 300 tourists by using convenient sampling technique. Using cross sectional research design and quantitative research approach. The Partial Least Square (PLS)-Structural Equation Modeling (SEM) results had shown that most of tourist destination attractiveness had positi… Show more
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