This research investigates how entrepreneurs of small and medium enterprises (SMEs) with inadequate capabilities and limited resources drove digital transformation in their companies, a phenomenon that remains under-researched in the extant literature. We conduct qualitative research on digital transformation to cross-border e-commerce undergone by 7 SMEs on the Alibaba digital platform. We inductively derive a process model that aims to describe and explain how SME entrepreneurs, with support from the digital platform service provider, drive digital transformation through managerial cognition renewal, managerial social capital development, business team building, and organizational capability building. This model expands our understanding of both digital entrepreneurship and digital transformation. It also presents new insights into how digital platform service providers can help SMEs transform and compete.

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User-Centered Design (UCD) is a multidisciplinary design approach based on the active involvement of users to improve the understanding of user and task requirements, and the iteration of design and evaluation. It is widely considered the key to product usefulness and usability---an effective approach to overcoming the limitations of traditional system-centered design. Much has been written in the research literature about UCD. As further proof of internationally endorsed best practice, UCD processes are also defined in ISO documents, including ISO 13407 and the associated technical report, ISO TR 18529. Increasingly, UCD has become part of the cultural vernacular of the executives and managers who drive technology development in companies of all sizes.