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Many people travel to improve their wellbeing perception (WBP), and senior tourists in South Korea are no exception in that they hope to enhance their quality of life through tourism. As such, this study explored the significance of WBP in the senior tourism industry in South Korea. The current paper collected samples from 349 senior tourists. Analysis of data indicated that brand prestige contributes to increasing WBP among seniors and improving consumer attitude. In addition, it was found that WBP positively affects both consumer attitude and word-of-mouth (WOM). Lastly, tour guide services moderated the relationship between (1) brand prestige and WBP and (2) consumer attitude and WOM. The current paper then presents theoretical and practical implications of the statistical results.

Most of the pioneering studies related to wineries were conducted in famous wine regions, the results of which were not especially applicable to the small and emerging wineries in the United States. These wineries rely heavily on visitors’ on-site purchases; this highlights the importance of understanding winery visitors’ behaviors. This study explored the sequential relationships among winery visitors’ pre-trip characteristics (motivation, wine involvement), on-site experiences (perceived value), and post-trip evaluations (satisfaction, place attachment, winery loyalty). Intercepted winery visitors provided their e-mail addresses and were sent an online survey. Partial-least-squares structural equation modeling results showed that leisure-motivated and low wine-involved visitors perceive more diverse values in their winery experiences. Visitors’ perceived services, social benefits, and wine-quality values contributed to the positive post-trip evaluations. Winery owners stand to benefit from this research by being able to design winery experiences that are highly valued. Limitations are discussed and future research is suggested.

The United States (US) is a well-known international tourism destination. However, some states, such as Michigan, remain unfamiliar to international tourists. The current study reflects the rapid increase of Chinese residents in the US, targeting this group as potential international tourists to Michigan. This quantitative study seeks to identify factors that determine the visit intentions of this tourist segment. To this end, it examines the relationship between destination image, factors pertaining to the theory of planned behavior (TPB), acculturation, and visit intention. An online survey is conducted, and the collected data are analyzed using partial-least-square structural equation modeling. The results validate the destination image as strongly related to attitudes. Among the TPB factors, perceived behavioral control is most strongly related to visit intention, followed by subjective norms and attitudes. Acculturation partially mediates the relationship between perceived behavioral control and visit intention. The result can be utilized in destinations not renowned as popular international tourism destinations and that need a new business opportunity to revitalize the local economy.

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