In addition to achieving economic goals , tourism companies must take care of social goals and the impact of their business activities on the environment. Social responsibility and economic profit are not contradictory, but rather complementary. Many companies implement Environmental Management System (EMS) in their business operations. Nowadays, Corporate Social Responsibility (CSR) is more and more represented in tourism and hotel industry. An increasing number of tourists are showing concern for the environment and they are staying in green hotels during their travels. The survey was conducted to determine whether the tourist"s intention to stay at the green hotel is affected the tourists' care for the environment and the perceived value of the green hotel offers. Statistical analysis was performed on a sample of 155 respondents from the territory of the Republic of Serbia. The results of empirical research have shown that these variables have a positive impact on the choice of green hotels, so the study offers important practical implications for tourism and hospitality companies.

Successful banks are those that are constantly innovating, relying on new technologies and focusing on the skills of their employees. Intellectual capital, as a form of intangible assets, is a key success factor for commercial banks. Therefore, the subject of this research is the impact of intellectual capital components on the financial performance of commercial banks in the Republic of Serbia. The results showed a positive statistically significant impact of intellectual capital on the ROA. Additionally, the components of intellectual capital related to human and relational capital had a statistically significant impact on the ROE, while structural capital did not.

The effects of farming on planktonic microbial communities were investigated at the coastal sea bass/sea bream farm in the oligotrophic middle Adriatic Sea. Analyses of nutrients, chlorophyll a, cyanobacteria (Prochlorococcus), heterotrophic bacteria and nanoflagellates (both pigmented and heterotrophic) were carried out on samples taken during six seasonal cruises at different water depths. Farming activity increased the natural concentrations of some nutrients (ammonium, nitrite, phosphate, dissolved inorganic nitrogen) and changed their seasonal pattern. The values still remained typical for oligotrophic environments demonstrating no risk for eutrophication. Enhanced nutrient supply provoked an immediate increase in abundances of both autotrophic and heterotrophic microbial groups (except pigmented nanoflagellates) and chlorophyll a. The effect of farming was more visible for the heterotrophic microbial component. Results from this study reveal a potential common pattern of microbial response to farming in the oligotrophic environments. It also suggests the importance of heterotrophic microbial web in transferring the matter and energy released from the fish farms in nutrient poor environments.

Due to the process of globalization, travel has become much more affordable, so tourists have the opportunity to visit foreign and even some exotic destinations. Market research helps travel agencies in formulating a marketing strategy, which should attract tourists and ensure their satisfaction, which ultimately enables the service provider to make a profit. The purpose and goal of the research is to determine whether cultural intelligence as a push-factor implying the desire of tourists to learn a foreign language, and get to know other cultures and their value systems and cultural heritage as a pull-factor implying touring buildings, and cultural monuments of other countries, influence the choice of foreign tourist destinations. Furthermore, the research examines whether the influence of these variables from the aspect of a demographic characteristic of age is more pronounced in respondents belong to generation Z compared to the generation X respondents. The sample includes 208 respondents from the Republic of Serbia. After statistical processing of the data, the obtained results show that variables have a statistically significant positive impact on the choice of foreign tourist destinations, and that their impact is more pronounced in generation Z respondents compared to those of generation X, so the research provides useful information to marketers and travel agencies.

The aim of the paper is to show the influence of cultural intelligence in the acceptance of foreign brands and how these insights can help multinational companies in shaping and presenting their brands so that they are better accepted in different cultural environments. Cultural intelligence consists of four factors, two of which have been analyzed for the purposes of this paper - the metacognitive and behavioral factors. The metacognitive cultural dimensions are useful for the individual uses to obtain certain knowledge about a culture. Behavioral cultural intelligence represents the ability to adapt an individual to verbal and non-verbal behaviors according to the situation in culturally diverse environments. The results of the empirical research proved a statistically significant positive impact of the behavioral element of cultural intelligence on the acceptance of foreign brands by consumers, while the influence of the metacognitive factor on the acceptance of foreign brands is not statistically significant, which is different from most of the empirical studies conducted so far.