Purpose -The purpose of this paper is to identify the organisational challenges of cultural tourism development in rural areas and to discuss and address those challenges using the principles of a community-based tourism concept. Methodology -A desk research was conducted to investigate cultural tourism in rural areas and the community-based tourism concept. Then, the case study of Gorski Kotar was introduced as an example of a rural area with potential for further cultural tourism development. Secondary data on Gorski Kotar was gathered from various sources and processed using qualitative approach for the purpose of identifying and analysing the key organisational challenges of cultural tourism in rural areas. Those challenges are discussed in the context of a shift towards community-based tourism and its main principles. Findings -Key organisational issues in the management of cultural tourism in rural areas have been identified and linked to rural community capacities in terms of insufficient social and human capital. In line with the fact that cultural tourism assets are usually an inseparable part of local identity, community-based tourism as a model of tourism developed, owned and controlled by the local community, can be very useful in overcoming organisational problems involved in creating and sustaining tourism products based on local culture. Originality of the research -This paper deals with the rather unexplored topic of analysing organisational elements and challenges as potentially the main causes of success/failure of cultural tourism in rural areas.
Service quality plays an important role in improving competitiveness across tourism sectors. In this context, there is a need to gain a better understanding of service quality in the growing segment of ecotourism. This study aims to measure service quality perceptions of visitors of Croatian national parks and identify its key dimensions by using a modified ECOSERV model. Data were collected using a self-administered questionnaire. Descriptive statistics and exploratory factor analysis were used to analyse the data. Six dimensions that seem to best explain perceived service quality in national parks were identified. The results of the study could be relevant for both academics and management active in the area of ecotourism and national parks.
Zadruge su rasprostranjene diljem svijeta i prepoznate su kao održivi oblik organiziranja, koji uspješno kombinira ekonomsku i društvenu održivost. Ruralna područja, zbog svojih specifičnih obilježja, često pate od depopulacije i stagnacije u ekonomskom i društvenom razvoju, no suvremeni turistički trendovi ukazuju na porast interesa za integralnim turističkim doživljajima u ruralnom okruženju, što tim područjima pruža značajne razvojne mogućnosti. Cilj ovog rada je prikazati ključne prednosti zadruga kao specifičnih organizacijskih oblika u održivom razvoju turističke ponude u ruralnim područjima, te komentirati mogućnosti razvoja turističkih zadruga u hrvatskim ruralnim područjima. Rezultati istraživanja literature potvrđuju komparativne prednosti zadruga kao održivih organizacijskih oblika, ali analiza broja zadruga u Hrvatskoj ukazuje na neprepoznavanje tih prednosti, posebno u kontekstu zadružnog povezivanja za potrebe turizma.
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